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The beginning of May means Mother’s Day is around the corner. We are sure you are preparing your shop for one of the busiest floral holidays of the year, so we thought we would help you out with some last minute marketing tips! These tips are simple ways you can grow your sales and get your business out there just in time for Mother’s Day.
Instagram Special
Have a new Instagram account? Want to promote it? Mother’s Day is the perfect time to let your customers know you are social. Have them Instagram a picture of their loved one with their bouquet designed by your shop and have them tag you. Run a contest and choose a random winner from those who tag you. The winner can get a free bouquet certificate or any other discount of your choice!
Shop Team Up
Reach out to other shops in the community. How about a local jewelry store or candy shop? You can have an arrangement displayed in their store and plan to recommend each other to customers. If they are getting chocolate or jewelry, they need flowers with it too! Make a community connection while promoting your business and shopping locally.
“I Forgot It’s Mother’s Day” Flower Bar
You know those guys who don’t own a calendar and come rushing into your store for flowers at the last minute? Make it easy on them with a flower bar. Set up vases, flowers and cards (or ribbon) near the front of your shop where those last minute shoppers can run in, choose their arrangement, and pay quickly before their loved one notices! Promote it on social media and have customers share your post for a discount!
We know this year is going to be a busy, but successful Mother’s Day! Try one of these tips (or all) and check back with the Bloomin’ Blog for more great marketing ideas!
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