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What is Sweetest Day?

There is a special holiday coming up in 5 days that many people are curious to know the history behind. Sweetest Day is always celebrated on the third Saturday in October and has grown in popularity over the last few years. Keep reading to find out what this holiday is about, how it got started, and how you can celebrate!

Hallmark is known for their greeting cards sold in stores all across the United States. Here is what they record as the interesting history behind Sweetest Day.

Legend has it that Sweetest Day was established around 1922 by Herbert Birch Kingston, a Cleveland, Ohio, candy company employee who wanted to bring happiness to the lives of those who often were forgotten. Kingston and others distributed candy and small gifts to orphans, people confined to their homes and others to show them that someone cared.

In the early 1930s, movie stars got into the act. Ann Pennington distributed candy to 2,200 Cleveland newspaper boys, and Theda Bara gave candy to theater-goers and patients in Cleveland hospitals.

This holiday continues to grow in popularity and has spread all over the United States. Today it is mostly celebrated between significant others. Romantic gestures of love and gratitude are displayed through cards, flowers, and candy. Hallmark states that 80 percent of their Sweetest Day cards have a “love” or “romance” theme.

Do you have someone in your life that you want to celebrate this Sweetest Day? This year the holiday is on October 15th, so you still have time to order the perfect flower arrangement! Your significant other will be so happy knowing that you thought of them on this special day.

Find a florist near you to order some beautiful flowers today!


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