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June Newsletter 2016
June 29, 2016 by Leave a Comment
12 Decades Strong
June 28, 2016 by Leave a Comment
We are excited to recognize Flowers By Emslie & Company for serving the Barre, Vermont area for almost 120 years! This local flower shop opened in 1897 and has been thriving ever since.
Two cousins originally opened the flower shop and grew their own vegetables and flowers. The cousins used a wooden sleigh pulled by horses to deliver their goods to customers. A coal burning stove was used during the winter time to keep everything warm. The sleigh remains in the shop today and is still used as a beautiful display shelf.
Extend the Life of Your Arrangement
June 27, 2016 by Leave a Comment
It is so sad when a beautiful flower arrangement starts to wilt. Slow down this process and keep your flowers looking fresh longer with these expert flower care tips. There are many simple things you can do to enjoy your flowers for as long as possible. Try out these handy tips from our florists and see if your flowers last longer!
Mist your flowers
Keep your flowers hydrated and happy by giving them a mist every few hours.
Avoid the light
After flowers have been cut, sunlight speeds up the process of their decay. Keep your arrangement away from windowsills or direct sunlight so they will stay looking fresh.
Local Florists Do It Better
June 22, 2016 by 1 Comment
Take a second to think about what the most important thing to you is as a customer? LinkedIn conducted an interesting study investigating the top five things customers see as important. Out of the survey respondents, 48 percent cited value for money, cost, price or competitiveness as one of their three most important things.
The LinkedIn article states that, “47 percent of survey respondents stated that customer service was one of their three most important things. The ability of organizations to help consumers at every stage of the journey is critical here, including the ability and willingness to sort out issues as they arise.”
Real local florists are experts in these two categories and blow online wire services out of the water.
What is an online wire service?
When someone orders flowers from an online wire service they order a stock photo of a bouquet and then the order gets sent to a real florist. The problem though is that the wire service will take a large percentage of the order to profit for themselves, some even up to 50 percent. This leaves florists with a hard time making any money. There are also third parties, known as order gatherers, that have set up websites to look like flower shops but are not. Order gatherers set up gateway pages and use Google keywords to make them appear to be local. Order gatherers also take a large chunk of the profits again leaving florist at a loss.
It is impossible for these middle men to provide the same type of value and service that a local florist can provide, which is why at FSN we always send orders directly to real local florists without taking a percentage of the total. Only at a local florist can you trust that your money is going directly towards a high-quality arrangement. Here is a short list of the important qualities that you can only find in a local florist.
-Customized designs
-Personal attention and connection
-On-time delivery
– Years of experience
-High-quality arrangements
-Exceptional customer service from start to finish
Spread the word
Many people are unaware of these wire services and order gatherers that are hurting the floral industry. Take a stand with us and encourage your family and friends to always buy from a trusted local florist.
At Flower Shop Network we are a community committed to supporting local florists. We connect customers to florists in our network directly and NEVER take a percentage of the order. We also ensure that each florist in our network is a true, local business.
Don’t let order gatherers and wire services take chunks of your money.
Support local florists. Spread the word.
Visit My Local Florist
Local Florist Receives High Honor
June 21, 2016 by Leave a Comment
Congratulations to florist designer, Cathy Hock for winning an award for, “Excellence in the Workplace” from the Rotary Club of Merrimack, NH. This award is a high honor given to an individual that has displayed outstanding performance in their job.
“Cathy is awesome! She approaches every arrangement, from a single flower bud vase to a $200.00 wedding bouquet, with creativity and finesse. She loves looking outside the box. Because of that thinking and her creativeness, she is a national award winner and it shows in every single arrangement she creates. She is a great boss and coworker, always placing the needs of others before her own,” said Stephanie, an employee.
Cathy also recently won a nationwide annual design contest. She came up with a design using two champagne glasses, one with a rhinestone bracelet signifying the woman and one with crystals in it to represent the man, then united them with flowers.
Dan and Cathy Hock are the owners of Merrimack Flower Shop & Greenhouse in Merrimack, NH. The business has been family owned and operated for 47 years! They are known for their high-quality floral arrangements and gifts, backed by friendly and prompt service. Every bouquet from their shop is carefully arranged with the freshest flowers in Merrimack and is hand-delivered to your recipient’s door. FSN is grateful to be partners with Cathy and Merrimack Flower Shop & Greenhouse for 11 years now.
Thank you for your dedication to the floral industry and to providing your customers with excellent arrangements and service!
Celebrate Summer With Flowers!
June 20, 2016 by 1 Comment
Summer is a time for basking in the sunlight, enjoying long walks at the park, beach trips, and cooling off in the pool. School is out and it’s time to relax, recharge and spend time with family. It’s also the perfect time of year for gorgeous flowers. Today is officially the first day of summer and we have some beautiful flower arrangements to start your summer right!
Who doesn’t love waking up to a bright blooming floral centerpiece adorning their kitchen table? Enjoy nature all day long by bringing the outdoors in. Here are five arrangements that will compliment your home and give it a warm summer feeling.
1. Summer Song
With yellow tulips, peach roses, and blue iris this stunning bouquet lights up a room.
2. Bring on the Happy
This red, yellow and pink arrangement is a crowd favorite. The hot pink gerberas and yellow lilies instantly bring a smile!
Bring on the Happy Bouquet
3. Lemon Drop Roses
Capture the sunshine with this gorgeous arrangement. You can’t go wrong with blooming yellow roses. This arrangement looks great on a window sill or in an area with natural light.
4. Jubilation!
Add some color to a space with this summer arrangement. The purple carnations and lavender stock give this design a beautiful calming feeling.
5. Hooray for Summer!
This arrangement stands tall and welcomes the warm summer weather. The beautiful bicolored orange circus roses and red mini carnations sing a sweet summer song.
Summer is definitely the season for flowers, and as always, the best place to get those flowers is from your local florist. Pick one of our favorite summer arrangements or customize a design just for you. If you have a vision for it, your local florist can create it.
Find a local florist near you and order your favorite bouquet today!
Mother’s Day Card Messages You Have To See
June 16, 2016 by Leave a Comment
A sweet card message is the perfect compliment to a beautiful bouquet of flowers. We saw many Mother’s Day messages with heartfelt memories and hilarious stories, all testifying to the strong bond between a mother and child. Some messages were very creative and some even made us laugh out loud! Take a look at this list of our favorites.
“Happy Mother’s Day, you’re the best. For as practical as a person you are, I can’t believe you decided to invest in your son’s banjo album- ARE YOU NUTS? Ah well, while we wait to see if it pays off here’s some chocolates.”
Buy Yourself Flowers – You Deserve It!
June 15, 2016 by Leave a Comment
Flowers are not reserved for holidays and special occasions, but are used to celebrate life! Give yourself a pat on the back by buying yourself a beautiful bouquet of flowers. Before you brush off the idea, skim through this list of reasons why you deserve flowers and try to think of the last time you did something special for yourself to lift your spirits.
1) You work hard
It took hard work and dedication to get where you are today. Whether it was long nights at the office, staying up with a newborn child, or saving money to buy a new house, be proud of your current situation how you got there.
2) You have conquered challenges
Life always comes with twists, turns and trials that are usually unexpected. You have not only survived but have conquered every challenge that has come your way. This type of perseverance deserves special recognition.
3) You need to celebrate yourself
In the busyness of life we often forget to stop and think about all of the wonderful things we have accomplished. You deserve to celebrate yourself for the many things you have achieved in your family, career, and life.
4) Give yourself motivation for the days to come
Prepare for the difficult weeks in life by giving yourself some inspiration. Every time you look at your beautiful bouquet of flowers your motivation to tackle the day will increase.
5) You deserve to be happy
You don’t need someone else to raise your self-esteem or lift your spirits. You just need to realize that you are special and deserve to feel happy. Buying yourself flowers is the perfect way to practice self-love.
Don’t wait until your birthday or a holiday to splurge on yourself, there are so many reasons why you deserve to send yourself flowers today! Find a florist near you to order your beautiful bouquet.
Searching for a Father’s Day Gift? Ask the Professionals!
June 13, 2016 by Leave a Comment
Father’s Day is coming and although he may not show it, your dad is excited to see what his children (or loving spouse) are going to do. Dad’s have feelings too and they like to be recognized for the hard work they do.
Don’t buy him another pack of socks and a tie.
This is the person who taught you how to ride a bike, who held your hand when you broke your arm, who cheered you on as you rounded the baseline and consoled you after your first break-up. After everything dad has done for you, he deserves an amazing gift!
It’s time to think outside of the box.
Yes, I’m talking about your local florist. Florists are professionals at designing customized gifts. They have years of experience at making holidays one to remember. A local florist can be trusted to put together the perfect arrangement to wow your dad.
Customize His Arrangement
Most florists can create an arrangement of flowers with your dad’s favorite team’s colors as well as use themed accessories for any of the different major sports. Want a golf theme? They can do it! Football? You bet. Baseball, basketball, tennis, and hockey? Check, check, check, and check! A quick phone call should answer any questions you have and ensure that you get exactly what you want.
Gift Baskets
What dad wouldn’t like to receive a basket full of their favorite sweets and snacks? Whether salty snacks, chocolate snacks or tasty fruit, your local florist has it! Gift baskets are a great way to compliment a gift you have already purchased, or they can stand on their own merits as a solo gift.
Air-Cleansing Plants
Does dad have a shop, a workbench in the garage, or a man cave? Nothing helps clean the air in a musty, man-permeated space quite like a living plant. A plant will give your paterfamilias an actual task to perform so he doesn’t have to simply putter around, and it will provide him with something to talk to when he is working alone. The wide variety of plants available will guarantee that you find something compatible with your dad and his favorite hangout spot.
Visit your local florist this Father’s Day
You can’t get more personal than a flower arrangement designed specifically with your dad in mind. Call your local florist today to see what they can do for you and your dad. You will be pleasantly surprised!
New Study Shows a Growing Appreciation For Flowers
June 10, 2016 by Leave a Comment
Perceptions of Millennials, Generation X and Baby Boomers are being challenged with a new study that was recently conducted about flower appreciation. The study published by Floral Management provides groundbreaking research that shows a growing appreciation across generations for flowers and florists.
The study found that the over the past seven years, the potential market for florists has grown significantly across three generations of consumers. From Millennials entering the workforce, to Baby Boomers basking in or entering retirement, Americans today have an enhanced appreciation for flowers, fewer perceptions of cost barriers in flower purchasing and a growing awareness of the expertise of local florists.
The 2016 Generations of Flowers Study was conducted by the Society of American Florists and the American Floral Endowment with funding provided by the Floral Marketing Research Fund. The study consisted of 1,557 participants evenly distributed throughout the three generations:
- Generation Y (Ages 22-39): 522 interviews
- Generation X (Ages 40-51): 510 interviews
- Baby Boomers (Ages 52-70): 525 interviews
