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March Newsletter: Spring Has Sprung!

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The Earth Laughs In Flowers

Ralph Waldo Emerson once wrote, “The Earth Laughs In Flowers.” Spring is, hands-down, the funniest season if this is true! Spring is the time of year when the earth wakes up from it’s long winter nap and warms us all with it’s lush greens and beautiful spring flowers. You can truly see vitality and happiness in each and every bloom. Find fresh spring flowers in a plethora of colors, shapes, and sizes; not to mention the incredible fragrances that come from each.

Kick The Winter Blues With Spring Flowers

If you need a good pick-me-up after a long stint of the winter blues, fresh cut spring flowers are your best bet. Contact your local florist and ask for their freshest and most colorful assortment! Use spring flowers to decorate your home or even at the office. (Where else do we need happiness more than at the office?) If you know someone who has been a little down in the dumps lately, surprise them with a big bunch of spring flowers delivered right to their door. Flowers will never fail to put a smile on someones face.

Welcome spring flowers as a reminder that winter is behind us, and days of fun-in-the-sun are soon to come. Order today for a bright little pick-me-up!

Spring Flower ArrangementFSN’s Favorite Flower Arrangement For March

Spring Smiles flower arrangement is the perfect gift Just Because it’s spring! Spring is a season everyone undoubtedly LOVES! The cold weather is moving out, and warmth and flowers are in full bloom. This beautiful bouquet POPs with spring color! The hot-pink gerbs, brilliant-blue irises and vibrant-yellow tulips are enough to brighten even the gloomiest of moods. So if you or someone you know could use a little pick-me-up, send Spring Smiles today!

‘Going Green For St. Patty’s Day Has Never Been Easier

Spring Green Flowers“Going Green” for St. Patrick’s Day a few years ago meant little more than avoiding getting pinched and the occasional green beer. However, as floral aesthetics evolve and people are becoming more environmentally aware, “Going Green” can mean any number of things, meaning getting creative this St. Patrick’s Day is more fun than it has ever been! Going GREEN has never been easier!

Given that the floral profession in directly intertwined with nature, it’s no surprise that florists are doing their part to preserve the earth’s beauty. New techniques to become a GREEN florist arrive daily, making this the hottest trend in the floral industry. Organic blooms, composting and using local florists and nurseries are just a few of the ways to to be responsible when collecting some of nature’s most beautiful offerings.

Continue reading about Going GREEN for St. Patrick’s Day


FSN’s Favorite Flower For March: Hyacinth

Hyacinth FieldSpring has sprung! The daffodils, tulips and other spring flowers are waking up from their slumber. Hyacinths are our favorite flower this month, mostly because of their wonderful fragrance that could only be described as truly springtime!

he beautiful spring hyacinth is a definite signal that spring has finally sprung! They are a short plant, but covered in highly fragrant, tiny bells. Perfect for any garden close to a window for spring fragrance.

Hyacinths have represented rebirth in many cultures. They are often associated with spring, but especially Easter. Flowers for Easter are often soft, pastel colors and the hyacinth offers just that, and a wonderful spring fragrance to accompany it. [Read more…]

Get Ready! Valentine’s Day Will Be Here Soon!

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So, what happens if I DON’T order my Valentine’s Day flowers EARLY?!?

Buying Valentine’s Day flowers early ensures you get the BEST QUALITY flowers, BEST SERVICE, and they will arrive ON TIME! Take just a few minutes to call your florist and talk to them about your sweetie. When a florist knows what type of person they are designing for, they can make it truly personal. Valentine’s Day flowers mean so much more than just a bundle of roses put together. If you really want to show how much you care, order EARLY!

Valentine’s Day Flower Deliveries

Well, waiting til the last minute to order Valentine’s Day flowers can put you out of luck with deliveries. Florist have a tight schedule on Valentine’s Day; ordering early ensures you a guaranteed spot for delivery. If your delivery requires special accommodations, such as a specific time, then it is especiallllllly important to order early. (Getting the message here, guys?!)

How florists help: Often, to account for these last minute Valentine’s Day deliveries, florists will add temporary delivery drivers. Even then, you’re still playing it risky!

How you can help: Not to sound like a broken record, but order early… Another thing you can do is have your flowers delivered to your sweetie on FRIDAY. (Valentine’s Day falls on a Monday this year.) It’s a great way to kick off a Valentine’s Day romantic weekend.

Valentine’s Day Flower Pickups

Last minute Valentine’s Day flower pickups is also a bit of a gamble. Don’t be one of those guys standing around the flower cooler staring at the last few flower arrangements left, and don’t just pickup a last-minute bouquet from a street vendor or grocery store either. (We will know, guys, we will know…)

How florists help: Florists fill their coolers to the brim with pre-made Valentine’s Day orders, but trust me, they go fast! These are also the ones that go out on last-minute deliveries (if there are even any available). Many florists will open their flower shops early and stay late on Valentine’s Day, but doesn’t your sweetie deserve more thought than the last bouquet in the cooler?

How you can help: Order early! Pick up flowers for your honey on Friday instead of Monday!
[Read more…]

Wintspiration – January Newsletter

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Winter Inspiration = Wintspiration!

Winter is the time of year where we spend much of our time indoors. Luckily there are tons of holidays and celebrations during this season to encourage family togetherness and spending time with friends. Decorating with fresh flowers in the winter brings added warmth and happiness to everyone. It is simply not possible to feel the blues around an incredible bouquet of winter flowers. In this post you will find lots of great ideas and the perfect wintspiration to get you started!

FSN’s Favorite Flower Arrangement For January

Here at Flower Shop Network, we hope you had a GREAT New Year’s Day! Now’s the time to start the new year off right with a beautiful flower arrangement! Flowers are a great way to keep ourselves bright and cheery through the winter. The beautiful delphiniums might be blue, but they are also the perfect cure for the winter blues.

Send this unique winter flower arrangement to your someone special and cure someone of their winter grumps too!

Winter Romance: Create Some Heat With A Radiant Bouquet

Small Rose ArrangementIt’s January and hustle and bustle of Christmas is finally ending. Now is the perfect time for you to surprise your lady with a little winter romance. Show her just how much you care by surprising her with romantic flowers either at home or the office. [Read more…]

FSN’s Bloomin’ Newsletter For December

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Christmas Is Here At Last

We couldn’t possibly have a newsletter in December without making it all about the holidays! Here, we have highlighted some of our favorite posts from this month. So keep reading for great Christmas ideas, tips and fun!

FSN’s Favorite Flower Arrangement For December

Fun Christmas Flower ArrangementAt Christmas, All Roads Lead Home — Don’t Forget To Bring Flowers! This Christmas, take home a gorgeous flower arrangement, in a style everyone will love! Whether it’s for mom, the wife, girlfriend, family or friends — everyone is sure to love Seasonal Style. This is our hands-down favorite for this month! It’s unique colors and shiny Christmas ornaments make this a holiday flower arrangement you won’t soon forget!

If you can’t make it home for Christmas, flowers make the perfect gift! Simply call up your hometown, local florist, or use Flower Shop Network’s handy local florist directory to find a local florist. They will create a spectacular design, (this one’s great, but pick your favorite!) and deliver it right on time to the one you love!

Glitz & Glam: This Ain’t Your Momma’s Christmas Decor

Are you tired of the traditional red and green we see every year at this time? You’re not alone. Many people are opting for a more quirky Christmas look. This year, opt for the Glitz & Glam Christmas!

Contemporary Christmas Tree Contemporary Christmas Wreath

For this outrageous look, channel your inner child and go wild and crazy when selecting your Christmas decorations and ornaments. Pick bright and playful contemporary colors like hot pink and electric blue. Use over-sized Christmas ornaments and trendy Christmas tree picks to take your look to the next level (literally).

See more Glitz & Glam Christmas Decor…

Point The Way To Christmas With Beautiful Poinsettias! [Read more…]

FSN Bloomin’ Newsletter For November

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TREND ALERTS! Flower popularity on the rise!

This month’s newsletter is all about incredible, new flower trends! Florists everywhere are going above and beyond their traditional roles and showing off their craft in ways you’ve never thought possible. The drab days of roses-and-babies-breath arrangements are OUT and giving customers a fabulous, one-of-a-kind work of floral art is IN!

With the current availability of unique plants and flowers from around the world, paired with the eagerness of creative florists to think out of the box, it’s no wonder we are seeing such amazing design trends coming from the floral industry.

Keep reading for more insight into some of the coolest trends in flowers!

FSN’s Favorite Flower Arrangement For November

Thanksgiving Day FlowersThere’s no way to pick a November favorite without picking this gorgeous Thanksgiving cornucopia filled with fresh fall flowers, feathers and wheat. FSN’s Earth’s Abundance arrangement is the perfect Thanksgiving centerpiece to complete your festive feast this year.

Just imagine this beauty sitting in the center of your Thanksgiving dinner buffet table. As family members pass by filling their plates with holiday yummies, they won’t be able to take their eyes off of it’s radiant fall flowers. This arrangement instantly creates the classic Thanksgiving Day atmosphere.

Contact your local florist today and order the Earth’s Abundance cornucopia to complete your Thanksgiving decorations.

FLOWER TRENDS: Equisetum, Oh The Possibilities!

One of my favorite foliage trends right now has to be Equisetum. Florists everywhere are using it in the most CREATIVE ways! Equisetum hyemale, also know as horsetail, is a bamboo-like fern. Because it stands so straight, it is ideal for geometric floral designs. Check out this post with great pics of floral designs using this unusual foliage.

Geometric Floral Design Equisetum Bouquet

See more Floral Designs Using Equisetum…

HANAKOTOBA: The Japanese Language of Flowers

Hanakotoba Flower MeaningsIn the Victorian Era, flowers were used as a means of communication. Each flower had it’s own, particular meaning and bouquets were used to send coded messages. People today still send flowers chosen specifically for their flower meanings.

Not only did the Western world have its own coded, flower language, the East had one as well— Hanakotoba, the Japanese language of flowers. Although, obviously not as popular today as it once was, Hanakotoba is still used in many Japanese movies and animations.

Read More About Hanakotoba: The Japanese Art Of Flower Meanings…

FLOWER TRENDS: Pocket Squares Taking The Place of Boutonnieres? [Read more…]

FSN’s Bloomin’ Newsletter for October

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OCTOBER IS A BIG MONTH FOR HOLIDAYS!

Mark Your Calendars!Sure, the big October holiday is Halloween, but there are numerous other small holidays that deserve just as much attention! Did you know there were two other great holidays that just happen to be on the same day? Bosses Day and Sweetest Day are coming up fast!

Perhaps the 2nd-most anticipated holiday (Christmas is first, of course), Halloween is the time of the year to be something you’re not. Who doesn’t want to have a day to not be yourself? Plus coming up with your costume is the best part of the year!

Bosses Day is a great way to say a big thank you to your boss. (Hopefully you’ve got a good one!) This year, Bosses Day will fall on a Saturday, many employees are choosing to send their Bosses Day gifts on Friday instead. Check around your office to see if your co-workers are planning something special for your boss on Friday.

Sweetest Day is a fun holiday to show appreciation to those in your life who typically get overlooked. By sending Sweetest Day gifts, you can make someone’s day so much sweeter and feel great knowing they truly deserved it.

Keep reading for more great ideas for all of these holidays and more!

FSN’s Favorite Flower Arrangement For October

Hocus Pocus Halloween Floral DesignThis month’s favorite flower arrangement was an easy choice for me. Our new Halloween design, Hocus Pocus has been my favorite ever since it was created! The color palette used in this is such a stark contrast to the normal orange and black we usually associate with Halloween.

The bright green and dark purples mixed with the painted black pumpkins definitely remind me of a ghoulishly-grand witch. This floral design would make THE PERFECT hostess gift for any Halloween party.

Halloween may be weeks away, but its not too late to get in the mood! Send Halloween-themed flowers to your friend or loved one today!

SEND FOOTBALL-THEMED FLOWERS FOR A WINNING HUBBY!

I don’t know about you, but my guy’s big into football. NFL, College… even the world of fantasy football has taken him over.

Sending a man flowers is almost taboo for some guys, but sending a man football-themed flowers… suddenly he’s the hit of the office! Don’t ask me why, but there is a certain passion a man reserves for his team.

So, for wives looking to send a little something special to their hubby’s office, football-themed flowers are an obvious choice! Not only will they loveee the idea, but will show it off to all of their friends and co-workers.

Read More About Sending Football-Themed Flowers…

FSN GOES PINK FOR THE CURE

FSN Goes Pink For Breast Cancer

Today Flower Shop Network participated in Arkansas’ first ever Go Pink For The Cure Day. In September, Governor Mike Beebe declared October 1st to be Go Pink For The Cure Day to raise awareness for the prevention and treatment of breast cancer. He urged all citizens to ‘go pink’ to raise awareness in their business, school, religious or social group. This day will surely do great things for creating awareness of the importance of mammography and remove barriers that prevent women from seeking mammograms.

They asked us to go pink and that is just what we did! At FSN, we have been personally affected by the horrible disease. Not only do many of us have friends and family members who have succumbed to breast cancer, but one of our very own [Read more…]

FSN’s Bloomin’ Newsletter For September

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Big Flower Trends For Your Fall Decor

NOW is the time to be thinking about fall decor! Whether you are planning a wedding, party, ladies-night-out or ladies-night-in, FALL is the best season for decorating! Fall flower trends are really unique this autumn. With unique color palettes, the increasingly-popular shabby chic style and a much-needed, closer look to nature for inspiration, this season is full of surprises!

We’ve covered a few trendy flower topics in this newsletter, and there’s tons more fall inspiration to come in the Bloomin’ Blog for September!

FSN’s Favorite Flower Arrangement For September

This September, FSN’s Favorite Flower is the Season For Sunflowers bouquet in the Grandparents Day album. This stunning combination of sunflowers, carnations and roses will delight any GRANDparent! Send them sailing through memories of golden sunflower fields, picking red roses and other wondrous memories of summer.For grandparents who live a long distances from us, sending flowers is a great way to say “You are truly GRAND,” and fill them with love and appreciation.

So remember, Grandparents Day is September 12, 2010!

FSN Trend Alert: Sushi Flowers

Sushi lover or not, you have to appreciate the care, artistry and composition a sushi chef puts into their work. Sushi is quickly becoming one of the trendiest foods around! Even if you don’t like eating the raw-fish rolls, you can still get your hands on cute sushi swag —  sushi is invading pop culture! Don’t forget our favorite way to use sushi — in trendy floral designs! Check out these great sushi-themed flowers we saw at floral shows this summer:

Read More About Trendy Floral Designs: Sushi Edition…

New Fall Color Trends For Floral Design

Fall ContemporaryUpcoming color trends for the 2010 fall season are all about using new and exciting colors. Now, I know what you’re thinking… fall colors have been the same forEVER! Reds, oranges, yellows, browns… Don’t get me wrong, those are very fun colors to use, but this year add in accent colors like lime green, magenta, or orange cream. [Read more…]

FSN’s Bloomin’ Newsletter For August

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HEARTFELT RECYCLING FOR BUDDING COMMUNITY SERVICE

FSN At Texas State Florists Association Convention Recently, Flower Shop Network attended the Texas State Florists Association Convention in San Marco, Texas. While there, we had a local San Marco florist, It’s The Tropics, come in and give our trade show booth some life with their fabulous tropical arrangement.

Once the show was over, there was really nothing we could do with it. We had a 14 hour drive ahead of us in an SUV packed completely full! I hated to just throw it away… Lucky for us, the TSFA came up with a brilliant idea to recycle the flowers from the show!

They sat out a ton of bubble bowl vases with curly willow and some greenery — arrangements just begging for fresh flowers! The attending florists were invited to build arrangements out of the flowers left over from the show. These recycled arrangements were then taken to a local hospital to brighten someone’s day. What a great surprise!

This is just one of the great ways the floral associations are helping local communities. This is a pretty common act for conventions like these, but it was fascinating to see our design recycled.

Recycled Flower Arrangement Recycled Flower Arrangement Recycled Flower Arrangement
After being recycled, here are the 3 floral designs built from our tropical arrangement.

FSN’s Favorite Flower Arrangement For August

This summer is way too hot to be traveling; show your long-distanced, someone special you care by sending summer flowers! Your friend, mom or grandmother’s face will glow for weeks after receiving this stunning bouquet.

Use Flower Shop Network’s handy local florist directory to find your city florist and ask about summer flowers today!

FSN At The Texas State Florists Association Convention

This past weekend, July 23-25, Flower Shop Network had the wonderful opportunity to attend the Texas State Florist Association Convention in San Marcos, Texas. The theme was “The Green Life” and we learned a lot about what it means to be ‘green’ in the floral industry.

View ALL photos from the Texas State Florists Association Convention…

[Read more…]

FSN’s Bloomin’ Newsletter for July

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3 Great Party Ideas For Your Summer Entertaining

Backyard BBQs, pool parties, picnics — you name it, it’s happening now! Summer’s here and EVERYONE’S outside enjoying the sun!

The Patriotic-Themed Summer Party
Just because the 4th has passed, doesn’t mean you have to put away your patriotic decor! You’ve got the perfect party theme! Decorate your porch, yard or rented pavilion with everything red, white and blue. Find 4th of July themed party supplies like hats and glasses to force everyone into the festive spirit! (Since the 4th is over — think: clearance, clearance, clearance!)

For food, think traditional American — hamburgers, hot dogs, and anything else that cooks on a grill! Adorn your desserts with fresh strawberries, cherries and blueberries on top of white icing for a delicious red, white and blue treat!

A party just isn’t a party without beautiful table decor. Ask your local florist to create a patriotic floral centerpiece for your guests to enjoy, just like this one by one of our great members, Hart Floral.

Garden Party
Gardening has quickly regained it’s status as a favorite pastime all over the world. Between you and your friends you are bound to have at least one…
Read more about Ideas for Summer Entertaining…

FSN’s Favorite Flower Arrangement For July

Summer is here to stay! Send summer flowers to a friend or use in your decor to celebrate the beginning of summer. Corporate picnics and family reunions aren’t complete without a beautiful a festive summer centerpiece! Yellow Aglow would be a perfect table topper!

Use Flower Shop Network’s handy local florist directory to find your city florist and ask about the Yellow Aglow today!

FSN At AIFD’s National Symposium

FSN was on the road this past weekend to Boston, MA. where the AIFD (American Institute of Floral Designers) was hosting their extravagant National Symposium! This is where the top floral designers in the United States and around the world come together to network, learn, and really show off their stuff! These are the floral artists. They know the ins and outs of their trade like no others, and are there to show their passion as well as give a few pointers, tips and techniques along the way. We just got back yesterday, July 7th, and are slowly posting all of the great media we recorded while there. Be sure to check out the FSN Photos of AIFD Revolution as well as the video interviews with event directors, presenters and even local florists attending the event as they are posted. [Read more…]

FSN’s Bloomin Newsletter For June

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Top 5 June Flowers to Put You In The Mood for Summer

5. Lilies

Lilies are popping up all over the place. This little beauty makes the list for being the most common of the June flowers. Why? Most lilies are able to survive with little care and are drought tolerant plants. This has enabled the lily to ‘escape’ and grow everywhere as if they were wild.

4. Calla Lily

callalilyCalla lilies’ bloom color may be pink, violet/lavender, dark purple/black, or white/near white. With this many variations, you’re sure to find one to complement any occasion. Calla lilies are very popular wedding flowers right now. Dressed in white and elegant — just like the bride!

3. Gladiolas

These were always my dad’s favorite garden flowers. Sometimes called the sword lily, these brightly colored beauties stand tall in a vase arrangement or even your own flower garden. Gladiolas are a great way to add height and color to your June decor.

2. Delphinium or Larkspur

The beautiful delphinium, or larkspur, is definitely a florist’s favorite. The flower has five petal-like sepals which grow together to form a hollow pocket with a spur at the end, giving the plant its name. These beautiful purple blooms can be seen wild in grasslands and beside roadways, but are becoming increasingly rare.

1. Hydrangea

Probably the favorite of all summer flowers, the hydrangea’s blooms definitely have a commanding presence. Hydrangeas have two types of flower arrangements: mop-head flowers are the large round flower heads resembling pom-poms or, as the name implies, the head of a mop. In contrast, lacecap flowers bear round, flat flower heads with a center core of fertile flowers surrounded by outer rings of showy, sterile flowers.

FSN’s Favorite Flower Arrangement For June

Father’s Day is just around the corner. Can you believe it’s here already? For all of the special things Dad has done, and will continue to do for us, isn’t it time to give something in return? Sending the the Floral Felicity flower arrangement — this months favorite here at FSN — is the PERFECT gift for Father’s Day. Its  bright and vivid colors are just what Dad needs to remind him how much of a shining star he is to you.
Find The Floral Felicity Arrangement on Flower Shop Network…

Personalized & Creative Tribute Flowers

Funeral flowers are not what they used to be, and for good reason. We have become so accustomed to personalization, why not customize our final tribute to a lost loved one? People everywhere are opting for sympathy arrangements with a more personalized feel.

This is a great custom funeral design for someone who was known for their love of music. Perhaps they were sent by someone in a band with the deceased. What a great way to honor those memories they shared together. Custom set pieces are great to pay tribute to the deceased favorite hobby or interest.
Read More About Personalized & Creative Tribute Flowers…


ASK THE EXPERT

Every week our Plant Expert answers YOUR most challenging plant care & identification questions.

Question About A Seed Pod Found In St. Croix

I found this 18″ pod in St. Croix. Pictured is the inside & outside. Before it split open there were seeds in each of the little compartments and made a great rattle. Can anyone ID it?
Thanks. John

Our Expert’s Answer

Of course we can, John! Turns out this seed pod is from the most amazing fire-orange tree, appropriately named Flamboyant Tree. Read more and see pictures of this gorgeous tree from the Caribbean in this post…

QUICK FLOWER CARE TIP
It’s summer and the A/C’s are ON! I love that cold breeze in my face on a hot day. Here is a tip though — don’t sit your flower arrangement directly in front of an air conditioner or vent. Flowers need to be in a cool spot in your house, but leaving them in the direct path of a vent can cause them to dehydrate. Also, cut flowers need a consistent temperature to thrive, so the air conditioning going on and off will shorten their lifespan.

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JUST FOR FLORISTS

Design Inspiration Challenge
This month, the FSN bloggers began one of our favorite projects ever — the bi-weekly Design Inspiration Challenge. This floral design competition is not for just ANY florist. We wanted truly inspired design; thus, the Design Inspiration Challenge was born.
Every other week, we will give you something inspirational (this week’s was a lesser-known van Gogh painting) and you design an arrangement using that inspiration. More about the Design Inspiration Challenge…

Increasing SEO For Your Flower Shop
SEO means Search Engine Optimization, or optimizing your flower shop’s website to best be found in search engines, like Google, Bing, or Yahoo Search. Now, this may seem like a daunting task, but it’s really quite easy to get started, and I bet you’ve already done more for SEO than you realize! More about increasing SEO for your flower shop…

Fun In The Flower Shop
Contrary to popular belief, a local florist’s work can be exhausting and stressful at times, especially for the owner. When is the last time you and your great employees really cut loose and had some FUN? Research shows that the more FUN you have in your shop, the happier and more productive your employees will be. Here are a few tips you can use to shake things up a bit. More about Fun in the Flower Shop…4 Unique & Creative Vase Ideas
Are you one of the many florists who gets stuck in the hum-drum of day-to-day floral design? Do you need a little push to look outside the box for new, inspirational ideas to get the creative juices flowing? In this article, we look at quick and easy ways to give your vases a little more ‘oomph,’ while rediscovering your muse and encouraging new business (Who wouldn’t want that!?). Read more about unique & creative vase ideas…

JUNE 2010 — FLORAL CONVENTIONS AND FLOWER SHOWS

June 10-13, 2010: The Florida State Florists Association Convention will be hosted at the Hilton St. Petersburg Bay Front Palm Beach Gardens Marriott in Palm Beach Gardens, Florida. Florists who are members, as well as non-member florists, are invited to attend.

View More Floral Conventions and Flower Show on the Calendar.

What do you think of our new monthly newsletter format? Your opinion really matters to us. With your help, we can make the FSN newsletter just what you want and need. You can drop us a note in the comment section on the blog or email us at social@flowershopnetwork.com. We can’t wait to hear from you!