How Are YOU Going The Extra Mile For Your Customers?

Flower Shop Network members are some of the sweetest, most pleasant local florists. Many go the extra mile to make customers happy. These flower shops make customer service a priority and the extra attention pays off.

One Happy Customer!

We recently learned of a florist who put a little extra effort into customer service and the results were amazing. Shirle Malone, owner of Bloomin’, a flower shop in Gadsden Alabama, took a call from a young woman in Oklahoma who wanted to send flowers to her grandmother in Gadsden. She had been separated from her grandmother for a while and wanted to make sure that her grandmother knew to expect a visit soon.

Shirle, being the “above and beyond” florist that she is, personally delivered the flowers to the lady’s grandmother. She took two pictures and sent them to the young woman in Oklahoma. This pleased both the sender and the recipient to no end. Being several thousand miles away, it was important for the young woman to witness the smile on her grandmother’s face as she received a beautiful flower arrangement and the sweet message.

I recently spoke with Shirle about her experience. She had some very insightful things to say from which I’m sure many florists can benefit.

What inspired you to send a picture to the sender?

I was amazed by her grandmother living alone and how sweet she was to me. The flowers made the grandmother so happy and I knew how important it was for the girl sending the flowers. That’s why I did it. You know I try to please everybody.

What other ways do you help improve the experience of buying flowers from Bloomin’ ?

By being myself. I won’t sell it to a customer unless it’s something I would want for myself. If I’m not happy with it no one else will be.

What has the customer response been to your enthusiastic customer service?

They love it. They love the personal attention.  When you give customers your personal attention or make the delivery yourself, it just amazes people. I give them my personal attention because I want them to know that I do care.

How do brides react to the extra attention to detail and service?

They love it because I give them attention where most shops won’t. I sit down and take the time to go over everything. Taking time with them is important. If you take time with them, they feel like you’re concerned and want to be a part of it. And you’ve gotta be. You’ve gotta understand what they want and put forth an effort to please ‘em.

The Roses Delivered By Bloomin'

Shirle is just one of many local florists who take the time to care and invest in their customers. Once the sender or bride walks in the door, they’re treated like family.

It’s this kind of excellent customer service that woos people of all ages into buying flowers. They know that sending flowers will make the recipient feel special, but the process of buying flowers from a helpful local florist is icing on the cake.

Taking a photo of the flower delivery and sending it to the sender is one more way to go the extra mile for your customers. There are many ways to show that customer service is a priority in your flower shop. Want to be the local flower shop that stands out? Use ideas like this to kick start your customer service (and reputation by proxy) into overdrive.

How do YOU go the extra mile for your customers? Email your enthusiastic customer service experiences to jadams@flowershopnetwork.com