While most people remember to include an enclosure card message with fresh flowers, some do not. Working at Flower Shop Network, I hear tons of card messages, reasons why that message was chosen, and reasons why no message was sent at all. I tend to frown on the “no message at all” senders because there are too many good reasons why one should be included. Here are some reasons why it’s a great idea to include a card:
- Enclosure cards let the recipient know whom to thank for the gift.
- Enclosure card messages help express a sentiment that may not otherwise be comfortably conveyed.
- Peer pressure. Everyone else is doing it. You should too.
While I figure reason #3 is the best, I don’t expect it to resonate quite as well as the others. To put it simply, enclosure cards help express the feelings that flowers bring. Expressing sympathy by sending flowers? Condolence enclosure card messages relieve the burden of saying “I’m sorry for your loss” to a crying friend but still get the message of support across. Celebrating a birthday with a birthday bouquet? Nothing’s better than cake but when cake fails, a “happy birthday to my favorite friend” enclosure card will come very close.
This is not your traditional flower sending tip, but including enclosure card messages with fresh flowers is definitely something that no one should overlook.
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