Satisfying Today’s Echo Boomer Brides

Many florists work closely with brides to create quality bridal bouquets and other wedding flowers. Delivering the highest quality of customer satisfaction starts by knowing exactly what the bride wants and how to give it to her. The modern bride assumes many roles and is often referred to as an “echo boomer bride” or “millennial bride,” both nods to their Generation Y status. There are many helpful things to remember about these modern brides that will make creating the perfect wedding flowers much easier for your consumers.

What’s In A Name?

“Echo boomer” refers to the baby boomer generation who are the parents of the echo boomer brides. “Millennial brides” is often used to refer to brides who married after the beginning of the new millennium, but this is still typically the Generation Y crowd. Modern brides have very distinctive tastes and desires but favor advice from older, respected adults such as parents, aunts, longtime friends of the family and others who can provide an experienced opinion.

What Is The Modern Echo Boomer Bride Like?

• The most important thing to know about the modern bride is that she wants to be empowered. She wants to feel like a dynamite wife and brilliant professional. Treating the bride as if she is the lady of the hour will likely have her choosing your flower shop for her wedding flowers.
• The modern bride has very defined opinions for her wedding flowers and every other aspect of her wedding. Because she wants the ceremony to be perfect, she will rely on people who know her best such as parents, aunts, longtime friends and others who can provide an experienced opinion.
• Echo boomer brides are very technologically savvy.
• The modern bride prefers “pre-shopping,” i.e. researching many options before visiting a brick-and-mortar location or making an online shopping decision.
• The millennial bride is often an experienced multi-tasker, professional woman, young, savvy, and more affluent than before.

What Are New Trends Among Modern Brides?

• The age of modern brides is now mid- to late-twenties. These are women who typically put education and career before marriage. These brides are taught from an early age to be self-reliant and well established women before committing to marriage.
• Modern brides like bold statements. No matter the color palette or style of decorations, the echo boomer bride feels that her many roles has earned her the right to have one “all about me” day and wants a wedding ceremony that is a visual representation of her unique self.
• Echo boomer brides spend more time in the planning stages than before because she expects everything to be correct, perfect, and timely.

What Are The Best Ways To Reach These Millennial Brides?

• The millennial bride lives in the age of cell phones, Internet, and mass communication. Reaching these brides involves the use of Internet exposure such as directory listings and other advertisements, bridal magazines, word of mouth and others.
• Be very proud of your business. You know that a bride’s increased exposure means that she has more choices. You possess the tools to provide her with the perfect wedding day. To woo this bride, let her know how flowers from your flower shop will make her feel like a queen for a day.