Going The Extra Mile On Floral Deliveries

Did you know that floral deliveries can be an inexpensive marketing opportunity? Going the extra mile with your floral deliveries helps you build a stronger relationship with customers. Floral deliveries also provide ways to wow the sender and create a relationship with the recipient.

Think about it. You have a captive audience who already knows the value of sending flowers. By doing one or all of the following, you can make your floral deliveries an effective marketing tool and help ensure long-term success.

• Email a delivery confirmation to the sender. Sending a confirmation that the order has been delivered lets the sender know that you value their business and reaffirms that using your shop was the right choice. To really WOW your customer email them a picture of the flower arrangement (with or without the recipient). This will not only WOW the customer, but will alleviate any questions they might have about the arrangement. (If you have a Flower Shop Network web site sending an order confirmation is easy. You can even upload pictures to send with the email.)
• Promote your web site and your social media on enclosure cards. Since the recipient may or may not be a customer of your shop, giving them the url to your web site provides them with a handy reference for future orders. Letting customers know where your shop can be found in social media will encourage engagement. Did you know that you can go to FSNf2f.com to print out enclosure cards that include your web site url and where you can be found in social media platforms like Facebook and Twitter?
• Include coupons with enclosure cards. It gives new customers an incentive to shop with you and gives long-time customers a reward for loyalty.
• Ask customers for reviews and feedback. Encouraging customers to give feedback is the best way to learn more about your customers. Set up incentive program to encourage feedback. You can give $5 off the next purchase if the customer places a testimonial on Flower Shop Network, Facebook or Yelp.
• Attach a coupon with delivery notice when recipients aren’t home. Since weather conditions are seldom the optimum conditions for flowers, leaving a flower arrangement on a doorstep is never a good idea. A good practice is to leave a delivery notice that includes your shop telephone number and instructions asking them to call to schedule a delivery time. This will keep you from making several delivery attempts.  You can encourage recipients to call by attaching a coupon to the delivery notice.

Going the extra mile on floral deliveries will help your shop stand out from the rest.