Find Your It’s hardly news to anyone that prom remains one of the biggest events in a teenager’s life. These young adults, with their mass of disposable income, spend months planning the perfect evening for themselves and their prom dates. To them, prom would be incomplete without the perfect dress or tuxedo, shoes, hair, ride, and matching corsages and boutonnières. This is where the florist can make the difference between fancy trimming and shabby accessories.
Florists often pass on prom business while many realize this sudden inward cash flow to be a profitable staple from year-to-year. The March 2008 issue of Floral Management includes an article that showcases some of the reasons florists may want to reconsider this youthful venture. Teenagers still have extreme purchasing power and choose to spend a hefty chunk of it on prom and homecoming. Being the chosen local florist is not only a profitable honor in that year but for the remainder of that teenager’s life. Taking the time to nurture the desires of your young customer will bring him or her back for their wedding, birthday, anniversary, and other floral needs.
Now that you are assuredly on the prom flowers bandwagon, here are some tips for making this prom season a big hit.
- Be prepared! Phone a contact inside the local schools for the event dates, colors and themes, and other things that may make preparing easier.
- Make the most of the Internet! This generation’s prom goers are increasingly tech-savvy. Most are more comfortable shopping online initially. This is a convenient trend as it reduces many costs to the florist including manpower and sales tracking.
- Spice it up! Proms and prom attendants are now decorated to the hilt with lavish colors, sequins, glitter, boas, anklets, jewelry, and other accessories to make every vision of the evening a creative statement about themselves.
- Show off your ideas! Let your customers see a line of possibilities first, then sell a more personalized version if necessary. Be creative! Make it fun! Organize a Corsage Bar!
- Get your customer involved! A popular practice among florists is to let the females bring in their dresses to get a better match or to test different ideas.
- Get to know formal wear and dress shop owners! An alliance with local dress shop owners is a fabulous way to get your name known. The customers are already in prom shopping mode and reminding them about their need for prom flowers while in the store can’t be beaten as the way to stand out.
When attracting prom customers be sure to capitalize on word of mouth. Parents, siblings, neighbors, and friends have a huge impact on who the teenager is likely to choose. You’re likely already the best around so let them know! Also, great tips for targeting young people in your area may come from the same people that give you the color scheme, themes, and dates of the proms. These people are sure to know where these young people hang out and where they’re going for their prom needs. Now you’re ready to take center stage as the go-to florist for prom and homecoming needs!
Be careful of the perfect match …. try teaching them about contrast, and how they can make their beautiful flowers pop, and stand out from the crowd. Teach them that a flower the same color washes or fades into the overall, but a contrast sets you apart from the crowd. You still can bring the dress and even accessories in to make it more fun, and help them visualize the overall picture. Also help them understanding blending the same color in various shades, gives a subdued look, if they aren’t as flashy as some. Still can give a very elegant look. Style and design figure into the desired results too. Don’t miss those teachable moments.