Treat Ghosts & Goblins on Halloween.. and Their Parents!

With Halloween coming up, the streets will be full of masked marauders and fairy princesses. On Halloween and even the weekend before, parents will be dressing their kids up in scary, funny, cute or just plain weird costumes to celebrate the holiday kids love most! Consider opening your flower shop up to the Halloween tradition of trick-or-treating. Not only can it be a lot of fun to see kids in their costumes but sharing your business with the community means that parents will take notice.

Let Traditions Be A Way To Reach Out

Build up foot traffic by offering some sweets for the kiddos and simple carnations tied with black and orange ribbon for adults. A small gesture can make a big impression on potential customers. Put a few mums and pumpkins outside (let’s be honest, they are probably out anyway.) and put “Trick-or-Treat With Us!” on your sign. That’s all it takes to have a steady flow of costumed kids and adults dropping in on their way to spooky fun activities.

Encourage your employees to dress up for the day. This adds to the fun atmosphere of your shop. Be sure to take a group photo!

Up The Candy Ante

Put your social media outlets to work. Announce a costume contest online where the winner gets a free arrangement. Ask customers to enter your giveaway by posting this year’s costumes to your shop’s Facebook timeline or create your own unique hashtag for multiple platforms like Twitter and Instagram. When you announce, be sure to include a start and end time for submissions.

Then share share share to get the word out. Post signs in your shop and tell your customers how they can participate. Hosting a fun holiday activity creates buzz for your shop and will always bring more awareness for your business.

After your deadline rolls around, have your employees vote for their favorite or pick a winner based on your shop’s style. If you find yourself with a huge variety of submissions, try breaking the entries into categories. This will let you make multiple “Honorable Mention” announcements like which costume was “Cutest,” “Scariest,” and “Funniest.” All of these posts and picture shares will boost your page’s involvement.  And finally you can announce the “Best Costume” award as your top prize winner.

Enjoy this brisk autumn holiday tradition and use it as a chance to connect one-on-one with your community. With very little planning you can make this Halloween be a stand out day for your flower shop! Bring on the ghosts and goblins!