Find Your So many times, our orders come in off the website and we don’t get to make that connection with the sender. Other times the sender places the order, but doesn’t get to see the finished product. Our solution is a simple photo. We take photos of every flower arrangement that leaves the shop. As a part of our customer service, we offer to send a photo via email to anyone who wants to see “their” arrangement.
Lately, we have been taking it one step further. When orders come in from “order gatherers”, we include a note to the recipient, offering to send a photo to the sender. We let them know that all the sender has to do is send us their email address and we will send them a picture of their arrangement. Then we can collect their email address, add them to our email campaign, and hopefully get them to deal directly with us in the future. We’re slowly starting to see results and the cost to us — $0.
Also … knowing that any and all arrangements can be seen by senders, puts us (the designers) on our toes to make sure that everything that goes out of our shop is the best it can be.
With one photo, we get to make an impression both with the sender and the recipient. A win-win situation for all.
My shop has practiced this since we opened in 2008 and our customer\’s LOVE that they can see what we sent. It also keeps them coming back! We tend to take most of our photos around the gift store section with the wine or chocolate cases in the background and have actually sold these items to the customer\’s with their future orders.