What Is YOUR Birthday Promotion?

A great promotion idea to think about this summer is a birthday promotion. With the easy advertising abilities of Facebook and other social networks, it’s easy to accomplish. Check out these two grate ideas to get you started! If you already have some sort of birthday promo going, let us know in the comments below!

Coupon/Discount Promotion

Just a little gift from you, the florist, only on their birthday. This can be a great on-going promotion you can share on your flower shop’s Facebook Page. Update your status weekly to say “Come in on your birthday and receive a $X coupon!” This is a fantastic way to get your Facebook audience into your shop! Plus, this encourages word-of-mouth advertising, which is much more credible than any other form.

Free Birthday Flowers

Offer a free birthday boutonniere to your customers on their birthdays. It doesn’t have to be a masterpiece, just a quick, one-flower-and-ribbon boutonniere to show everyone “HEY! I’m special, it’s my birthday!” Let them pick the ribbon color to make it more ‘personalized’. They will be the envy of their office!

These promotions won’t discourage sending birthday flowers; rarely does one send birthday flowers to themselves. Just make sure the person actually having the birthday is the one who gets whatever type of discount you choose to give by checking ID. While they’re in your flower shop, tell them about upcoming promotions or events you might be having. Also suggest them to ‘like’ you on Facebook if they have not already. Everyone who sees the boutonniere will ask about it and they will tell them all about their favorite florist — you. “Add her on Facebook, she’s always posting great promotions and deals!”

Facebook tells you when your friends birthdays are coming up. Simply post a little note on their wall about your Birthday Promotion a few days before their big day.

This post for the Flower Shop Network Bloomin’ Blog is brought to you by Providence, Rhode Island Local Florists.