How do you fill your Tuesday, Thursday, Friday and Sunday evenings? If you’re like the fun florists at Helena Florist in Helena Alabama, you spend your evenings laughing and talking, drinking and learning, sipping and snipping. That’s the idea behind their “Sips and Snips” classes which teach you how floral design techniques that you practice during the class on an arrangement that you get to take home. How cool is that?
Flower Shop Network recently detailed some ways to hit home with DIY (do it yourself) customers. Helena Florist has found a fun way to make everyone see how magical and charming the world of flowers is. With the “Sips and Snips” classes, you simply bring in your favorite beverage and spend a few hours playing with flowers.
This is something that DIY-ers should rush to (and do by the droves in Helena AL). You’re not just throwing something together willy nilly. You’re not stuck at home reading a book on floral design, lost as a goose while figuring out which flower goes where and how to make it look better. At “Sips and Snips” classes you are actually being taught how to design flower arrangements yourself. Plus, you get to KEEP what you create!
Now I’ve seen a lot of great ideas. I’ve sat through hundreds of hours of classes on a range of subjects. I’ve watched florists bloom and I’ve felt a tiny hearbreak as some have wilted. What I haven’t seen as often–something Helena Florist has mastered beautifully–is the art of involvement. True. Personable. Involvement.
You can spin words to say whatever you want. Catchy phrases and quirky gimmicks become dated quickly. What sticks around and forms lasting impressions is knowledge that comes with a smile. When Helena Florist opens their doors for a “Sips and Snips” class, they greet their friends with a smile.
These guests aren’t just customers or students. They are friends who share an interest and benefit from the expertise of the florists. They’ll forever commit to memory what they’ve experienced at Helena Florist even if they can’t always remember the difference between a Flemish and an English Garden bouquet. It’s the smiles that draw them in, the sips that wet their appetites for learning, and the snips next to a smiling teacher that stick around forever.
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