Find Your Kudos to Santa Cruz florist Teresa Sabankaya and her flower shop Bonny Doon Garden Co. for their unique eco-friendly flower sales approach. This Valentine’s Day, their sales pitch is more than romance and red hearts. In fact, with their “green” approach you might think it was St. Paddy’s Day. Bonny Doon Garden Co lets customers know the “green” status of the flowers they sell by labeling flowers organic, certified or locally grown. According to the New York Times article “… A bucket held red and fuchsia anemones that were ‘organic’. Ecudorean roses the size of baseballs were ‘certified’. Roses from a nearby farm were ‘locally grown’.” Customers who want organic flowers can easily find them at Bonny Doon. But, giving customers, who normally don’t think about the eco-friendly concept, an introduction to eco-friendly products is a great way to engage them in the eco-friendly dialogue. Creating beautiful flowers arrangements and selling gorgeous flowers by the stem maybe the ultimate goal of Bonny Doon Garden Co., but their effort to connect the customer with the environment is admirable. It is nice to see a florist balance their need to provide a product and service with the need of being a good steward for the whole world.
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