Find Your Jaime Koller first worked in a flower shop over 29 years ago. She was newly married, trying to make ends meet and doing the grunt work, but she loved working with flowers. Even after she left, bought a print shop with her husband and became a success in the printing business, her flower shop experience was one she never forgot.
The Dream Lives On
So how did Jaime go from small town print shop mogul to the owner of Sweetbriar Floral & Gifts? It began three to four years ago when the city began expanding and making improvements to the road. Several businesses were bought out and closed up for the construction, and the local flower shop was one of those. It’s owner, Misty, continued her work in the floral industry but at a shop located over 20 minutes away.
Fast forward a few years, and Jamie and her husband decided to sell the print shop and explore other opportunities. After more than 20 years in the printing business they had accomplished everything they set out to accomplish.
They were driving through town looking at real estate when Jamie off-handedly mentioned that somebody should really open a flower shop as one hadn’t been in the area since Misty closed hers down three years previously.
Her husband was well aware of Jaime’s love of flowers and how much she had enjoyed working in that flower shop so many years ago. He immediately started looking for a building to make her dream a reality.
The Pieces Fall Together
They found a building without any trouble, but Jamie needed more than just a location to get started in the floral business, certainly if she wanted to be successful. After all, Jamie had worked at a flower shop before, but she knew she wasn’t a designer by any means. She was going to need someone with long-time floral experience to compliment her business savvy. And that’s when she reached out to Misty.
“Misty was the key piece of this puzzle,” Jamie says. “Without her, we couldn’t have moved forward.” As it turned out, Misty was tired of her 20 minute commute and was thrilled for the opportunity to work close to home once again. Now with Misty and her 22 years of floral experience on board, it seemed the shop was finally ready. And then one more important opportunity came knocking.
Just as they were putting the finishing touches on everything, Jamie heard that Zurawski’s Floral, a flower shop across town, was closing its doors. The owner was retiring and looking for someone who might be interested in her customer list. Jamie was quick to act. Now, finally, she had the pieces in place to create a successful shop.
A Full-Service Flower Shop
As of April 1st, the doors of Sweetbriar Floral & Gifts are open and welcoming to anyone with an interest to walk through them. Jamie and her staff are prepared to tackle any project and their excitement is palpable, even over the phone! So if you’re in the Plover, WI area, stop by and say, “Hi.” They’d love to see you. And if you’d like to pick up some beautiful, fresh-cut flowers while you’re there, well, that would be fine too.
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