With “budget savvy” consumers on the rise, the floral industry is presented with an opportunity to benefit from the DIY (do it yourself) consumer trend. Did you know that DIY consumers is a growing niche for florists? That’s right! Here are some tips for reaching this growing niche with the same flair and flavor for which you’re known.

Get Down And Dirty With Them

DIY brides and consumers are willing to get their hands dirty. Whether it’s to save a few bucks or express creativity, DIY’ers love to be involved in the projects ahead of them. This means learning how to make their own corsages, boutonnieres, bouquets and more. Don’t get down in the dumps about this though. Get down and dirty with them! Show DIY consumers that your flower shop is still the best place to come to find the freshest, most unique flowers around. Plus, where better to go for expert advice? Even the most independent DIY’er will welcome a little of that.

Give Them What They Want

DIY brides want to have a hand in making their wedding flowers but they still need to buy fresh flowers. By offering stems and unique flowers at a reasonable price, you’ve just given them exactly what they want. This provides Do It Yourself brides with a feeling of independence and a chance to express their creativity. The next time they help plan a wedding or need flowers for their home, they’ll remember your flower shop first.

Give Them What They Need

Not many DIY’ers start off with everything they need to know to create their own flower arrangements. That’s where your flower shop comes in. When the DIY crowd comes to your flower shop for fresh flowers, offer them expert advice.

Want to really draw them in by the droves? Try these:

• Host a DIY brides bouquet day and teach them to create beautiful wedding bouquets
• Host DIY workshops for various kinds of arrangements and floral design
• Create a weekly DIY bouquet special such as X number of stems of a popular flower at a special price
• Offer DIY specials, advice, and fresh flowers as an additional service
• Offer weekly specials on unique flowers (ex: sunflower) with design tips for using them (i.e. fall flowers design featuring sunflowers)

[Read more…]