Many florists work closely with brides to create quality bridal bouquets and other wedding flowers. Delivering the highest quality of customer satisfaction starts by knowing exactly what the bride wants and how to give it to her. The modern bride assumes many roles and is often referred to as an “echo boomer bride” or “millennial bride,” both nods to their Generation Y status. There are many helpful things to remember about these modern brides that will make creating the perfect wedding flowers much easier for your consumers.

What’s In A Name?

“Echo boomer” refers to the baby boomer generation who are the parents of the echo boomer brides. “Millennial brides” is often used to refer to brides who married after the beginning of the new millennium, but this is still typically the Generation Y crowd. Modern brides have very distinctive tastes and desires but favor advice from [Read more…]