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Blog Spotlight: Monday Morning Flower and Balloon Co.

January 16, 2014 by Leave a Comment

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Florists are the authority on all things floral. For most it is their passion as well as their job. These men and women overflow with knowledge about flowers and share that information on their websites every day. They describe events they’ve decorated, arrangements they’ve designed and even classes they offer. There’s no end to the information you can glean when reading blogs by local florists.

Because of that fact, the Bloomin’ Blog is choosing the blog of one florist each month to spotlight. If you need floral ideas for a wedding, a party or just for your home, there’s no better place to go than the source, your local florist!

For this month”s Blog Spotlight, we’re taking you all the way to Princeton, NJ to visit not one but two blogs by Monday Morning Flower and Balloon Co!

Monday Morning Flowers

Our first example comes from the Monday Morning Flowers main site.

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Floral Cake Making

“It’s not too late to sign up for our next in-store workshop! Join us in our Princeton location next Wednesday, January 15th, 2014 from 6-8PM for Floral Cake Making. Learn how to make your own cake made of flowers. Perfect for a gift, decoration or party piece. Let us teach you all the tricks to making these fun cakes while you enjoy wine and refreshments!

cake class picture

This class is only $55 per person and includes $10 of Monday Morning Money to spend however you like! Call our shop today at 609-520-2005, or sign up online at www.sendingsmiles.com.”

Weddings by Monday Morning WeddingsCranbury Inn Wedding

This piece is from Monday Morning’s wedding blog.

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“We love doing themed weddings, especially a Christmas one.

Last weekend had us decorating the ceremony and reception area of the Cranbury Inn for bride Danielle and Groom Jason. There might not have been snow on the ground but the setting was warm and festive. My favorite part of the wedding was the place card table which was created using three very large vases filled with winter ilex berries, water and a floating candle. So dramatic!

The aisle was decorated with tall vases filled with water, floating cranberries and our hanging Juliette candle holders. So pretty! After the ceremony when the room was quickly changed over, these vases were then placed along the edge of the room to add a touch of warmth and a pop of color. The centerpieces were created with fresh cranberries, red roses, red berries, winter greens and fresh holy. A small but dramatic touch to the tables. Such elegant but simple wedding decor for the perfect Christmas Themed Wedding.”

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As you can see from the examples above, Georgianne Vinicombe uses her blogs to not only promote her business, but also to reach out to her community by offering classes and educational tidbits. The blogs intrigue and educate her readers about flowers and how she uses them to best effect while also mixing in a little advertising. Great job!

Thanks to Monday Morning Flowers and come back next month for another Blog Spotlight!

Calling all florists! If you would like to see your site featured in our Blog Spotlight, leave your website information in the comments below! 

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Instagram Inspiration

January 14, 2014 by Leave a Comment

Instagram Inspiration Jan 14 2014Digital color filters and retro frames might not be needed to show off the beauty of these arrangements but it certainly doesn’t hurt. We selected our favorites from Instagram this week and we are loving the variety of styles!

We present 3 stellar florists who are great at fusing their own brand of creativity into their work.

Isn’t it about time you sent someone you know a little floral inspiration?

Michele's Floral

Looks like a great kickstart for Valentine’s Day. Make your sweetheart swoon with this one.

“Love is in the air. The countdown begins, order early” – Michele’s Floral in Copperas Cove, Texas [Read more…]

Filed Under: Floral Design Tagged With: , ,

FSN Member wins Second Annual Buckwald Scholarship!

October 22, 2013 by Leave a Comment

We would like to congratulate Lavender Hill Florals of Jeffersonville, IN for winning the second annual Buckwald scholarship! Way to go, ladies!

About the Buckwald ScholarshipLavender Hill Floral

The Gary Buckwald Scholarship for Excellence in Floral Sales and Service consists of $10,000 worth of training, coaching and mentoring over the course of a year for a florist and her staff. This scholarship, the result of a collaboration between the Society of American Florists and Floral Strategies, has an application process open to any retailer who has been in business for at least 18 months. Tim Huckabee, president of Floral Strategies, says that they attempt to discover a retailer who “genuinely wants and needs the training, and is willing to put what they learn into practice.”

It is a recent award, but its lack of age is no knock on its incredible value. The tremendous benefit of having the opportunity to receive top-notch personal training from Tim Huckabee cannot be overstated. Tim will be making several trips out to Lavender Hill Florist over the next year to work with the staff on their sales and customer service skills.

Congratulations Lavender Hill Florals

This is both a great honor and great opportunity for FSN member, Lavender Hill Florals. We are excited for them and know that Tim will lead them down a path toward even greater success!


Filed Under: Floral Industry News, Florist Spotlights, Florists Only, FSN Announcements Tagged With: , , , ,

Posey Peddler – A Florist Improving Customer Service!

October 10, 2013 by Leave a Comment

Posey Peddler FlowersAs part of Customer Service Week, (October 7th-11th) we wanted to share with you one of our members who is working hard to boost customer service and sales in their flower shop.

A Local Florist Taking Action

Bridgette Mills Arnold, a 30 year veteran of the floral industry, is the owner of Posey Peddler in Joneboro, Arkansas. The shop has been a fixture in the Jonesboro area since 1998 and serves the local community with custom gifts, flowers, plants and home decor.

Recently Bridgette brought in customer service and sales guru Tim Huckabee of Floral Strategies to conduct a workshop with her employees.

Why Floral Strategies?

Floral Strategies is the only on-site training program in the entire floral industry that teaches critically important customer care skills. This specific training empowers flower shop workers to give extraordinary customer service. As you can guess, this makes for happy clients that keep coming back.

Celebrate The Learning Experience!

FSN visited this bustling flower shop during their training seminar. Check out this video of Posey Peddler’s day with Tim Huckabee.

FSN Members: CLICK HERE to login & learn more ways to improve customer service and sales with specific tips from Tim Huckabee.

[Read more…]

Filed Under: Floral Resources, Florist Spotlights, Florist Videos, Videos Tagged With: , ,

October Newsletter: “Boo”-licious Fun!

October 10, 2013 by Leave a Comment

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Say “Boo!” to someone special this year! Halloween is creeping ever closer. How are you celebrating this year? Treat-or-treating with the kids? Dressing up for a costume party? Or cuddling on the couch with a spooky flick?  However you spend your All Hallow’s Eve, be sure to share the enchantment of one of the best holidays of the year with flowers! Florists produce all manner of holiday-themed items and Halloween is no different. From the living pumpkin vase to the eerie, spiderweb-enhanced arrangement, there is no end to the wonders they can produce. So this October 31st, remember that Halloween home decoration and setting the tone for your blow-out costume party have to start with a phone call to your local florist. Happy Halloween!

Think Pink - Breast Cancer Awareness Month

Bring On The Pink In October!

This month you might notice things turning a little more pink than usual. That’s because October is National Breast Cancer Awareness Month. Wearing and sharing the color pink is a way to raise awareness and express moral support to women with breast cancer. [Read more…]

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Passing on the Passion: Gardening and Grandparents

September 11, 2013 by Leave a Comment

Jean Walker’s life is narrated by loving and trusted voices from her past. “Always plant potatoes on Good Friday,” Grandma whispers as Jean opens a sack of seed potatoes. “And don’t forget to plant marigolds around the vegetables, they keep the bugs away.” As Jean reaches for the roses, Grandpa reminds her, “Don’t forget the cow pie, Jean. For roses, a good ole cow pie is just about the best fertilizer you can have.”

Of course Grandma and Grandpa are gone, the voices in Jean’s ears merely the echoes of a sweet memory, but the spirit of their love continues. They inspire Jean’s planting decisions and provide guidance in her work. Because two people shared their heartfelt love of growing things with a curious young girl, Jean is able to offer them a living legacy with every seed she plants.

The Greenhouse

And planting seeds is a large part of what Jean does! She is the proud owner of Walker’s Floral and Greenhouse, a full-time florist shop and seasonal greenhouse. Because her grandparents taught her from a young age the best way to plant and grow a garden, she’s been able to make the business work by following their example. This affords her a unique advantage in her area as she is not only a successful florist, but also a provider and wholesale distributor of naturally grown flowers!

Running a greenhouse is challenging work, but Jean enjoys putting in the time. It’s due to the most powerful emotion we know, love. She harbors a simple love of all things natural, of nurturing a fragile sprout into a strong and vibrant plant and of spending time with her beloved grandparents in the only way left to her, reliving their memory while engaging in the work they taught her.

The Shop

Jean also has a driving passion for her floral business! For her, there’s nothing like walking up to someone’s door and seeing the smile a beautiful arrangement elicits, or noticing the light in a bride’s eyes the first time she holds her perfectly arranged bouquet. It’s those little moments that let her know she is doing a good job and spreading some joy along the way.

And yet, as fulfilling as those moments are, when the greenhouse is closed Jean harbors a desire to get back to digging in the dirt. It’s not the feel of grit under her fingernails or the loamy smell of fresh-turned earth, though those are enjoyable in their own right, it is a desire to spend time with the loved ones she has lost. Every spring their voices surround her, enveloping her like a warm and comforting blanket. They come to help make the plants grow strong and vibrant and fill her heart with warm memories. They may no longer draw breath, but as long as Jean lives, their voices won’t be silenced.

Filed Under: Florist Spotlights Tagged With: ,

Lobby Designs That Get Attention From Crossroads Florist

July 15, 2013 by Leave a Comment

Here at FSN, we love pictures. I mean we really love pictures. Florists from all over our network send us the best and brightest of their work, and we just can’t help but share.

Because they never fail to share their incredible work with us each week, I had to showcase some of our 2013 favorites from:

Crossroads Florist in Mahwah, New Jersey

And trust me, it wasn’t easy to narrow it down! Each week, we are given a little glimpse into the creative environment at Crossroads Florist with these show-stopping lobby arrangements. This is accessible floral design that is commanding, fresh, and always utilizing the space with robust textures and varying heights.

Check out these inspiring photos of weekly arrangements that greet customers front and center as they stay in the local hotel.

Inventive, exciting, and always gorgeous!

Allium Invasion by Crossroads Florist, Mahwah NJ

“Allium Invasion”

Reminiscent of an artistic gesture drawing, this arrangement features allium captured in sculpted bright green midollino sticks.

Sunflower Carousel by Crossroads Florist, Mahwah NJ

“Sunflower Carousel”

Happy sunflower faces in colorful jars radiate from a wrought iron stand grounded by earthy moss balls.  [Read more…]

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A Black and White, Long-Hair Cat Walks into a Floral Shop …

July 10, 2013 by Leave a Comment

No, that’s not the start of a bad joke, it’s the opening line of a beautiful story.

In the Beginning…

Dixie About five years ago, a young couple named Dustin and Lauren White opened their own floral business, Doniphan Flowers & Gifts in Doniphan, MO. Tremendously friendly people with a great passion for their store and the floral industry, they called on their collective experiences to forge their way through the first few years of owning and operating a new business. They did well. They were becoming successful and well known throughout the Doniphan area, and they thought their lives were full. They were wrong.

A Twist of Four-Legged Fate

One bright, spring morning as they arrived to open the shop, they noticed that one customer had decided to come early. A six month old, black and white kitten was nosing about the dumpster, looking for food.

It wasn’t unusual to find stray cats in the area, but most were just this side of feral and ran at the first sign of people. This one was different. She didn’t flee when they approached and was in fact quite friendly. She was skinny and thin, bedraggled in every sense of the word, and yet something about her prompted them to want to help.

With little deliberation, the couple brought the kitten inside, intending to feed it and perhaps help to find it a good home. As tends to happen in life, one day turned to two, then three, then six. It wasn’t long before they realized that they had already found a good home for this felicitous feline. They decided to name her Dixie, tied a bow around her neck and never looked back.

[Read more…]

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Weathered & Worn – The Perfect Look for a Rustic Wedding

June 11, 2013 by 1 Comment

Rustic Wedding Entry

Welcome in the worn look with these incredible wedding photos shared by Martha Sheldon Florist from Eastman, Georgia. From inviting wreaths to large elegant sprays to unique containers, this FSN florist knew how to capture a day of perfect rustic beauty.

This theme focused on designs that work in lovely counterpoint. Lace twisted around grapevine. Twigs mixed with white and pink flowers. Weathered wood adorned with pale delicate blooms. Independent elements with different textures and colors work together to give a comfortable sense of time and place. We find it completely breathe-taking for an event that centers around dreams of lasting love!

Unique Dresser

[Read more…]

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Sweet Florals – FSN Member Lori Himes Featured in Florist Review!

May 15, 2013 by Leave a Comment

Lori Himes featured in Florist ReviewCongratulations to Lori Himes, AIFD of A’Bloom LTD for her great floral designs recently selected for “Best Cake Decor” in the Picture Perfect Wedding Contest in the Florist Review – April Issue 2013.

Lori contributed floral designs for a wedding last fall at The Lodge at Blue Ridge Summit in Walkersville, Maryland, and was recognized for her excellent work when incorporating flowers into the wedding cake. She took a moment from the busy Mother’s Day order rush to talk to me about her featured flowers.

“I’ve known the bride and her family for a long time. She was very open to our ideas. When given that opportunity we like to do more of a natural style that goes with the season. Autumn colors are my favorite and I love to use what is available in this area like bittersweet vine. You have to know where to find it. We have a secret spot where we go collect our own so don’t tell anyone where it is. You have to be sure and get it before the first frost.”

The winning cake decor consisted of fresh ‘Orange Unique’ roses, red and orange spray roses, mixed spray chrysanthemums, sunflowers and miniature dahlias and hypericum placed directly on the icing.

The autumn colors beautifully set off all 3 layers of decadent white cake. Placed in front of a large mirror in the reception area, this towering delight was nestled on a tabled with a fabulous scatter of preserved oak leaves, colorful flower petals, and Lori’s own secret store of bittersweet vine.

Lori’s Expert Tips for Working with Cake Florals [Read more…]

Filed Under: Floral Design, Florist Spotlights Tagged With: , , , ,
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