At the Tennessee State Florist Convention, FSN had the great chance to interview two great marketers in the floral industry, Rick Rivers and Ryan Freeman. They give us ideas on how to expand our ‘ponds’ or online customer base. Also ideas on promoting your shop both on and offline.

Rick encourages florists to build a pond around their customer pool and keep those customers for yourself. You can’t let your competitors fish your pond out! To build this pond, florists can use a multitude of service platforms like social networks, reminder services, great customer service, and staying in touch all year long.

Ryan recommends having your own website, and promote this through other platforms. You can’t put all of your resources into a third party site, like Facebook, because you never know how things are going to change. Use services on and offline to promote your website.