“There’s no point looking at design trends, no one in my area cares.” I never want to hear any of you florists say this! If you care, then there is a point. When your designs capture the imagination and creativity of your audience, they will care and crave your work. How? Just keep reading…

How To Translate Current Trends To Floral Designs

First grab a notebook! Next you need to explore what trends are happening now. This is the fun part! Using the internet, Pinterest, magazines or anything else, you should start by collecting inspirations. These resources don’t have to have anything to do with flowers, they can deal with fashion, homemaking, hairstyles or even fingernail art!

Creating A Trends Inspiration Notebook (or Pinboard?)

These examples are just the tip of the iceberg when it comes to collecting inspiration. Create your own process. You might choose to paste collages into your notebook, or if you’re more artsy, sketch them out. Take it a step further and use watercolors to remember the exact hues. If you’re more tech-savvy, consider making a Pinboard for your trendspiration.

Here are a few examples:

Fashion: Look for fashion interesting color or texture combinations. Jot down in your notebook what you like and what you don’t like. List any flowers you can think of that are available in the colors used. Take notes of any interesting shapes that may be used, such as a bow placement or collar style. Is the skirt long or short? How can you make this all come together in flowers?

Homemaking: When you look at a beautifully styled room, what inspiration can you draw from it in flowers? What style is being used? Is it modern, eclectic, sophisticated, high style, etc? What colors or patterns can you translate into flowers? For example: a room’s overall color is a blue with an accent wall covered in a chunky patterned wallpaper. Your floral design could be all blue with a blue vase and a contrasting patterned ribbon accent. Be sure to jot down everything that stands out to you in the room. You may even divide the room into sections of inspiration. It’s all about you!

[Read more…]