On March 3rd, devastation hit the people living in Southeast Alabama. Strong tornadoes tore through the area leaving destruction everywhere it went. Sadly, twenty-three people were killed in the path of the tornadoes, and many more were injured. Over the next two weeks, the community has come together to bring to heal. [Read more…]
Get Ready to Petal it Forward!
Mark your calendars! October 11, 2017, is the date set for Society of American Florists‘ third annual “Petal It Forward” event. So far there are florists in 44 states participating. [Read more…]
Don’t Miss Out On Parent’s Day!
Parent’s Day is the fourth Sunday in July, and that means it’s just around the corner. Don’t miss out on your opportunity to honor the ones who raised you with a beautiful arrangement from your local florist!
What is Parent’s Day?
Parent’s Day was signed into existence by President Bill Clinton in 1994 to be a holiday that recognizes, uplifts and supports the role of parents.
Think of it as a combination of Mother’s Day and Father’s Day except that instead of lauding one member of the parenting team,you are celebrating them together as a team. A sort of exaltation of parenting in general.
Father’s Day or Mother’s Day can both be designated as a day to celebrate those physically responsible for bringing you into this world. But Parent’s Day celebrates those who made the hard sacrifices, stayed up late nights, and did everything possible to ensure you reached adulthood. In short, those merry folk who raised you. These may be the same people or not, but either way, they deserve some love.
Keep It Local
When you buy flowers this Parent’s Day, don’t forget the shop around the corner. Your local flower artist offers so much when it comes to finding the perfect flowers. Because you speak to them directly, you aren’t limited by a photographed list of available options. You tell the florist what YOU want, and they will do their best to help make that request a beautiful reality. And if you’re not sure what you want? That’s not a problem either!
Don’t forget that your local florist is also a flower artist. If you want something special and maybe a little different, don’t be afraid to set them free. The results are sure to be something really impressive.
So now that you have that perfect gift idea for Parent’s Day, don’t let another day go by without contacting your local florist!
Black Friday? Cyber Monday? We Say Always Shop Local!
While plenty of Americans are gearing up for big Black Friday discounts at major retailers and online shoppers are browsing like crazy to get ready for Cyber Monday sales, we would like to remind holiday shoppers of the value of shopping local.
Shopping Local Benefits the Community
While everyone loves to get more for less, remember that small brick and mortar businesses in your community have great holiday sales too. And the best part of spending your hard-earned cash at these shops is that you are helping local families and their employees have a great holiday season as well. We can’t say it enough. Supporting local businesses helps build communities in a big way. So take part!
Local florists are stocked with beautiful seasonal flowers, wreaths, plants and trendy home decor that make beautiful gifts. Candles, gift baskets, picture frames, cards and so many unique items are waiting for customers this season. Be sure to head to your closest flower shop and check out all these potential presents!
With the success of the American Express campaign “Small Business Saturday”, more shoppers are seeking local establishments for gifts each year. So be part of the growing number of Americans who are choosing to invest their holiday dollars in their own towns. This means shopkeepers will have the revenue to grow their businesses, become involved with community organizations and even sponsor activities like baseball teams and senior services. Everyone wins when local businesses thrive.
So before you load up on midnight madness sale items from those big-box companies, think about where your money can have the most impact for your family and community.
After you survive Black Friday, Small Business Saturday and Cyber Monday, celebrate Treat Yourself Tuesday. It’s a great reward and the perfect way to guarantee you’re shopping local!
Top 10 Best Smelling Flowers According To Florists
When was the last time you stopped and smelled the roses? Or the lilacs? Or the hyacinth? With spring ushering in all these beautiful blooms, we wanted to know what fresh-cut flowers are the best for filling a room with a heavenly aroma. So we asked those who would know best – our FSN florists! We had quite a response, but compiled a list of the top ten.
Top 10 Best Smelling Flowers
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1. Stock
Click here to order a fresh flower arrangement with stock!
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2. Freesia
Click here to order a fresh flower arrangement with freesia!
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3. Lilacs
Looking for lilacs? Find a florist near you to order a beautiful arrangement!
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4. Gardenia
Order a fresh flower arrangement with gardenias from your local florist today!
Click here to order a fresh flower arrangement with roses!
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6. Lilies – Asian & Stargazer
Click here to order a fresh flower arrangement with lilies!
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7. Boronia
Order a fresh flower arrangement with boronia from your local florist today!
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8. Jasmine
Order a fresh flower arrangement with jasmine from your local florist today!
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9. Peony
Order a fresh flower arrangement with peonies from your local florist today!
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10. Hyacinth
Order a fresh flower arrangement with hyacinth from your local florist today!
So if you want to walk in your home and be transported to a lush garden or know someone needing a bit of scent-inspired pick-me-up, contact your real local florist today. Ask for your favorites from this list for a scent-sational arrangement. You can’t go wrong!
Find a Local Florist
This list was generated from responses received on our Facebook page. Join in the fun!
25 Ways Flower Shops Can Recycle For Earth Day
Earth Day is a unique holiday where we take the time to celebrate the earth and it’s resources that we tend to look over in our busy lives. Everything we have has come from the earth: the wood in our houses, the water in our coffee, the food we’re eating for lunch, and so much more. Isn’t it our time to give back?
This Earth Day, find a new way to use the 3 R’s in your daily life: Reduce Reuse Recycle!
Here are some great methods florists already use in their flower shops. (If you’re a florist, perhaps you can find a way to start using some of these great, earth-friendly actions.)
- 1. Recycle and reuse cardboard.
- 2. Encourage customers to bring in glass vases for reuse or recycling.
- 3. Give bubblewrap to the local packaging store (UPS).
- 4. Use terry towels instead of paper towels at your design table.
- 5. Reuse packing material whenever possible.
- 6. Use recycled office paper to make notepads for shop use.
- 7. Use a hybrid or other earth-friendly vehicle to do deliveries.
- 8. Empty cooler bucket water onto outdoor plants.
- 9. Recycle stems and other organic waste in a compost, or find a local composter to give it to.
- 10. Give flower boxes back to wholesalers.
- 11. Keep mug boxes and other pretty containers to use as ‘economy’ containers by using a plastic liner for small arrangements.
- 12. Save extra pieces of ribbon, fabric, cardboard tubes and foil to give to local pre-schools for art projects. [Read more…]
Valentine’s Day At Your Local Flower Shop
Valentine’s week is in FULL SWING right now. (If you haven’t ordered your flowers yet, what are you waiting for!?) Local florists all over the country have decked out their store interiors in all the colors of love. Red hearts, chocolates, stuffed animals and, of course, flowers abound! We asked our florist friends on Facebook to give us a peek into their stores.
The Valentine’s Day interior of La Pine Florist, La Pine OR
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Who doesn’t want to visit this Valentine’s Day wonderland at East Coast Florist, Chelmsford MA?
Florist Spotlight: Flowerama, Ft. Collins CO
FSN recently had the pleasure of talking to Jim Endicott, owner of Flowerama in Ft. Collins CO, about how they keep their customers happy and coming back for more.
What does your flower shop do best?
“Customer service and attention to each customer. We are a smaller shop so that’s kind of where our niche is. We try to provide product that’s a little different than the average shop, especially in our dish gardens and gift lines. Customers have come to expect a wide variety of items to shop for in our store: from plush to candles, dish gardens to other little gift items. We try to select things that you wouldn’t find in a big box or grocery store.”
Do your customers respond to this?
“We think so, mainly because they can’t find them anyplace else. For instance, our garden flags and spinners from Premiere Kites. We’re the only one in the area that carries those products. And when we carry it, we like to have a good selection.”
Looking for Romance?
Spark romance with your sweetie with the spontaneous gift of flowers! No matter if you’re inside the doghouse or out, flowers are an easy gift, but can mean so much.
Roses have been the go-to romantic gift for centuries. Carry on the tradition by bringing home roses for your sweetheart tonight! Make it a practice to pick her up a bouquet of flowers once or twice a month.. (but never the same day to keep it spontaneous!) Choose her favorite flowers and colors. Nothing keeps the flames of love alive like being romanced.
Stop by your local flower shop on your way home! Most florists have bouquets of flowers ready and waiting for you to take to your sweetheart! Florists make it so easy to be a good romantic.