What is a QR code?

A QR code is an image that can be scanned by smartphones (such as an iPhones or Droid phones) to connect to a webpage of the creator’s choice. QR is short for Quick Response because it can be read quickly by a cell phone.

Basically a QR code is an image you can easily generate and use on printable material that will link to your online website.

Why are QR codes important to businesses?

Think about it like this: It’s Mother’s Day and you are promoting with posters, flyers, mail outs, etc. Wouldn’t it be great if there was a little button they could click on these print outs that would take them right to your website’s Mother’s Day selections? This is where QR code comes in!

All you have to do is create a QR code image that links to your shop website’s Mother’s Day page. This image can be used on all your printed promotional material and sent out to your customers. (Always include all shop contact info for those who don’t have smartphones.)

For your customers with smart phones, the mystery of where the QR code will take you is usually enough to make them scan it. (I know I can’t resist scanning them!) Seeing your beautiful Mother’s Day bouquet selections pop up on their smart phone is a much better than anything they can see on a flyer or poster. It is also very easy and convenient to order straight from their phones! (FSN Member Tip: FSN websites are completely mobile friendly. Customers can make purchases just like they would on your full website.)

[Read more…]