Home Shop Flowers Bloomin' Blog Find Florists About FSN Contact FSN Florists Only!
Find Your Local Florist:
Home Shop Flowers Bloomin' Blog Find Florists About FSN Contact FSN Florists Only!

FSN’s Favorite Flower Arrangement For August

This gorgeous summer bouquet is the PERFECT hostess gift for your summer get-togethers. Before your next party, call your local florist, you can’t go wrong with flowers!

This summer is way too hot to be traveling; show your long-distanced someone special you care by sending flowers! Your friend, mom or grandma’s face will glow for weeks after receiving this stunning bouquet.

Use Flower Shop Network’s handy directory to find a 100% LOCAL florist in your city! However you send summer flowers, send through a local florist!

Did You Know July Is National Ice Cream Month?

What does ice cream have to do with florists? Well nothing really, but a creative florist will make it work for them and make it FUN! This is just what Libby’s Flowers, Gifts & More in Elberton, GA is doing!

National Ice Cream Day Flowers

Check out these happy ladies with there 100% FAT FREE ice cream Sundaes! Talk about guilt free….

Sunday, July 18th is National Ice Cream Day… but July is Ice Cream Month. These cute little arrangements are perfect for sending flowers to the office. Imagine your friend, wife, or boss’s face when they see this come through the door — a sweet treat for being such a Sweetie! Don’t forget kids! Send these cute ice cream sundae flower arrangements to kids in school on their birthday or just to say “job well done!” Be sure to take them for REAL ice cream sundaes after school.

Use the handy directory from Flower Shop Network to find the local florist in YOUR town, or if you live around Elberton, GA give Libby’s a call, they’ll be happy to take care of you!

Florists: Find more under-appreciated holidays here.

FSN May Featured Flower Arrangement – Cherish Spring

Cherish Spring Flower Arrangement

April’s showers bring May flowers.. This May, choose the beautiful Cherish Spring flower arrangement to send to someone you care about. The wonderful mix of gorgeous, warm pinks: hot pinks, corals, peaches, is enough to bring a smile to even the most statuesque faces.

Anniversary coming up? Birthday? Sending flowers is always the best gift choice! This one has all the elements of a flower arrangement any girl would love: daisies, roses, tiny roses, delicate flowers, and PINK, PINK, PINK! Mother’s aren’t the only gals in your life that deserve flowers; send a bouquet to someone special today!

“Cherish Spring” Recipe for Florists:

Ginger Vase
Foliage: Leather Leaf
Coral Roses
Peach ‘Talisman’ Snapdragons
Bells Of Ireland
Coral Pink Gerberas
White Alstroemeria
Blush Pink ‘Ilsye’ Spray Roses
Coral Tulips

Send an Arrangement Your Mom Will Remember Using Birth Month Flowers!

Mothers love anything that reminds them of their children–including flowers! Harness the deep meaning of flowers this year to create a personalized Mothers Day Bouquet with a bloom to represent each of her children. Similar to the popular mother’s ring, these gorgeous bouquets are a wonderful Mother’s Day Gift that hold special meaning and brighten Mom’s day!

sweet-pea

Sweet Pea Represents April Birthdays!

Work with your local florist to choose blooms that represent the birth month of each of your siblings and design a bouquet to send on Mother’s Day. These creative, colorful bouquets will touch Mom’s heart and include all of your siblings in showing her how much you care. Here’s a quick guide to finding your birth month flower:

  • January – Carnations or snowdrops (Colors:  black, dark blue or red)
  • February – Violet or primrose (Colors:  violet, sky blue or yellow)
  • March – Daffodil or jonquil (Colors:  white or light blue)
  • April – Daisy or sweet pea (Colors:  yellow, red and colorless)
  • May -Lily of the Valley or hawthorn (Colors:  yellow, red and green)
  • June – Rose or honeysuckle (Colors:  light blue, white and cream)
  • July – Larkspur or water lily (Colors: green, russet and red)
  • August – Gladiolas or poppy (Colors: orange, red and light green)
  • September – Aster or morning glory (Colors: brown, deep blue)
  • October – Calendula or cosmos (Colors: white, yellow and varied)
  • November -Chrysanthemum (Colors: dark blue, red and yellow)
  • December –  Narcissus or holly (Colors: indigo, green, greenish blue)

As you can see, there are few options per month, making it easy to create a beautiful Mother’s Day Bouquet! It’s that simple! Call your florist, tell her your chosen flowers and let her work her magic!

This is also perfect for Moms who live far away. Locate a local florist near you mother and tell her your brilliant idea! Your mom will appreciate the extra effort making her Mother’s Day one to remember!

Flower Shop Network’s Florists Make An Impact Overseas!

While our American soldiers are serving overseas, life still goes on here in the states which can make it hard on families to stay connected and share life and love day to day. Several soldiers are sending flowers to make this connection possible.  Members of the armed service overseas has turned to Flower Shop Network to find local florists near their loved ones.  Check out what these soldiers have to say about the Flower Shop Network!

army-national-guardsman-reunites-with-family

Ben Lovelace who is fighting in the middle east sent this testimonial to Lane’s Flowers & Etc in Bonham, TX:

“Thank you very much for your prompt service. My Great Uncle past away and the funeral followed within a couple of days. I am overseas in the Middle East fighting the war on terror and was unable to attend when I email you for flowers. Everybody at the service said they were beautiful. Thanks again, Ben”

It’s always so encouraging to know that even the little things can make such a huge difference in someone’s life.  Our soldiers are fighting hard, and we at Flower Shop Network are happy to provide a service than can let these strong men and women still feel connected to their families despite the distance and hardships.

Michael Lyles who is deployed in support of Operation Enduring Freedom sent this testimonial to George’s Flowers in Carlisle, PA:

“I am recently deployed in support of Operation Enduring Freedom. I recenntly ordered flowers for wife in which she said they were the most beautiful flowers she had ever received. This was the first time I purchased flowers from Georges Flowers and I just wanted to say I will be ordering more in the near future. Your website was most friendly and easy access from a remote location in which I am stationed. Thank you from a Soldier”

The fact that a man could make his wife feel loved and beautiful from such great distance is something every florist hopes to achieve. Sending flowers can capture the essence of romance even from far away.  We are so proud to have florists nationwide that take pride in their work, and always deliver exceptional flowers to every customer! Flowers can change people’s lives. Especially when a man is trying to send the message love and romance while stationed overseas. Flower Shop Network is honored to take part in helping soldiers share love with their families across the world against all odds.

Michael of USMC,  Afghanistan sent this testimonial to Flowers by Emsile & Company in Barre, VT:

“I’ve ordered flowers on two occasions for my wife. I was really happy with both arrangements, more importantly my wife was very happy. Thanks for brightening up her world, on a couple of special days her husband couldn’t be there.”

beautiful-flower-arrangements-from-flower-shop-network-florists-nationwide
We sometimes forget how hard having a husband overseas might be on a wife.  The importance of sending a the message of joy, love, and hope has not changed, and we are so blessed to know that flowers are still relative to our world today. So much emotion can be captured in a beautiful bouquet and so much warmth and light can be brought to someone’s world with a single gift.  Let this be a reminder to cherish the things that are important in life the way these young men and women cherish their loved ones while they overseas.

Special thanks to these outstanding local florists who delivered these special arrangements, and also a special thanks to the amazing  men and women fighting over seas.  Flower Shop Network is proud to know and serve these our soldiers and are proud to provide exceptional florist services nationwide!

–This Testimonial Spotlight sponsored by the florists of —Bonham, TXCarlisle, PABarre, VT

What Makes Someone Buy Flowers?

According to a recent survey, there are three basic choices that drive consumers to buy flowers. Good news for those of us who are always looking for new ways to reinvent the wheel, this survey gives us reason to go back to the basics for a bit.

To summarize the survey, 677 participants were surveyed. They were classified as either “users” or “nonusers” of flowers and then further classified into “heavy users” or “light users.”

What the survey found was that the overall priorities of the entire group of flower buyers ranked in this order from most to least:

  • Showing care to others
  • To evoke an emotional response
  • Curiosity fulfillment

Unique Flower ArrangementHowever, “heavy users” of flowers ranked their priorities slightly different than the average. They ranked “curiosity fulfillment” and “emotional response” high on their reasons for purchasing flowers. This implies that “heavy users” are more apt to buying more novelty and variety when purchasing flowers.

People who buy flowers and use flowers all of the time are in-tune with flowers. They see them all of the time. Therefore, they are more likely to buy unique flower arrangements that pique their interest or incite a particular emotional response. Conversely, people who aren’t often surrounded by flowers buy flowers as a unique way to show caring and affection for others. Light users also want the flowers to invoke a certain emotional response, particularly in the recipient. These are also the people who adjust their conception of the value of flowers based on sight, touch, and smell.

So what can local florists learn from this news? Take this to the bank:  you have two distinct groups to target. With many generations passing through the flower shop, you are likely to encounter both groups several times per day. Target BOTH. Based in part on this distinction of consumers, here are marketing tips for florists.

How To Woo The World Of Flower Buyers

Heavy Users: These are the consumers that are more likely to be intrigued by advertising. Special deals and unique features will attract the attention of heavy flower buyers because their desire is to be surrounded by beautiful flowers. Making that easy for them will take a florist far.

For heavy flower buyers — Offer varying price points and unique flower arrangements. Specifically target this group in advertising. Creativity and availability are of particular importance as well.

Classic Dozen RosesLight or Nonusers: Since the need for curiosity fulfillment is decreased in this segment, these users are not as likely to be influenced by advertising. These consumers tend to value need/emotional fulfillment. They are more likely to send flowers based on the desire to show affection for someone or as a “traditional” gift rather than for corporate accounts, dinner parties, et al.

For light users — Do not reinvent the wheel. Creativity will woo many of these consumers to your door, but addressing them in the same manner as heavy flower buyers could scare them away. Instead, offer a variety of price points. Flower arrangements that invoke a particular emotional response, such as love and sentimental happiness, are what these consumers desire.

Regarding the 80/20 rule, this group constitutes the 20% of consumers that need you less frequently but do need you. Don’t try to reinvent the wheel and drive these consumers into becoming heavy users. These are also very loyal buyers because they do not buy the product frequently. Therefore, they find a source that they like and stick with it. Be consistent with your offerings to this group and their loyalty will not waiver.


What Makes Someone Buy Flowers is brought to you by Local Pennsylvania Florists.

How To: Personalize Your Mother’s Day Bouquet

No one knows you better than Mom, and the inverse rings true, too! Our moms are special, wonderful people whose personalities have been with us since the beginning. So, why not include a touch of Mom’s personality when sending a floral arrangement this Mother’s Day? It’s amazingly simple to add a touch of personality for a Mother’s Day bouquet that says, “Mom, I got this for you.

To get started, contact your local florist to discuss your options. Adding something special to your mother’s arrangement can be as small as adding her favorite candy or getting creative with the container. Here are a few ideas:

Mother’s Day Collectible Gifts:

Is your mom an avid collector? If so, you and your florist can come up with a great way to incorporate any number of things, from brooches to tea pots. A skilled florist can find a way to mix in small items or arrange flowers in unconventional containers. For example, for a mother who collects tea pots, you can ask your florist to build their arrangement inside a lovely tea pot. Imagine how thrilled your mother would be to receive a stunning bouquet, as well as an addition to her prized collection!

Stamps, thimbles and countless other trinkets can be added with ease to a variety of arrangements. Collaborate with your florist to find the perfect idea for your mom! Trust me, the extra effort will be worth it!

The Perfect Color For Your Mother:

This is an easy one! What is your mother’s favorite color? My mother likes red, so naturally, I would choose red flowers and accessories when designing my arrangement. Add colored beads, ribbon and other details to add some pizazz to your arrangement. Don’t be afraid to go monochromatic: it’s modern and chic! The variety of textures in a monochromatic arrangement captivates the eyes in a new and exciting way!

Another great idea is to choose birth month flowers to represent each of your mother’s children. Follow this handy birth month flower guide to create a custom arrangement to represent those lucky enough to call your mother, “Mom.” Consider adding a card that explains the flowers and who in the family they represent. This colorful bouquet will be a exquisite reminder of how much your mom means to your family.

Mothers Adore Photos:

Adding family photos to bouquet is another wonderful way to personalize your Mother’s Day bouquet. Bring a handful of your mother’s cherished photos to your local florist and ask her to incorporate them into the arrangement. Include photos of your kindergarten graduation, your brother’s childhood toothless grin or photos of your entire family. You know your mother better than anyone, so choose photos you know matter most to her. You really can’t go wrong!

Another interpretation of this trend is creating a generational bouquet with flowers of your mother, her mother and your great-grandmother. This honors all the cherished mothers in your family and reminds your mother of the important place she holds.

Adding photos is a great way to personalize an arrangement if your mother lives far away, as photos can be sent to local florists all over the country. The extra effort will go a long way when letting your mother know how much you appreciate all that she has done for your family.

mothers-day-arrangement-with-candyMoms Love Candy:

Adding candy or other edibles to an arrangement is a growing trend in floral design. By adding your mother’s favorite candy to an arrangement, you’re creating a bouquet to please all of the senses! Your florist will know the best way to incorporate candy bars, apples or whatever else your mother may like.

Use this as an opportunity to get creative! For example, for mother who is a teacher, incorporating apples into a bouquet would be a charming way to pay tribute to her profession while sending a one-of-a-kind bouquet to make her day.

Trust your florist to incorporate your ideas in a way that is pleasing to the eye. There are many ways to make your creative ideas come to life! However, this isn’t a last minute call. Take the time to plan ahead to ensure your Mothers Day bouquet worthy of the one who has done so much for you.

Mothers’ hobbies vary as much as their personalities. You know your mother better than anyone. Choose one thing to add to an arrangement that speaks to who your mother is and what she means to you. Taking the time to personalize a Mother’s Day arrangement will let her know how much you love her for her.

Teapot picture courtesy of Creative Commons

Photo Bouquet courtesy of Mary Jane’s Flowers and Gifts in Berlin New Jersey

Sending Flowers To A Hospital? Things Your Florist Should Know

There are many occasions where hospital flowers are the gift of choice. The birth of a baby, a friend’s surgery, or perhaps a loved one’s near passing create the desire to send flowers to a local hospital. With many rules and regulations to protect patient safety, there are several things that your florist must know before your flowers can be delivered.

When a baby has been delivered, many list the name of the family member that they know the best. In the event that this person is the father, remember that the mother is the one listed on the room rather than the baby or the father. If you do not know the mother’s name, ask someone if possible as this will make delivery go much smoother.

Another very helpful piece of information is the room number. If you received a text or call from the doting father or mother with “come visit us in room X”, use this to your advantage. Florists delivering new baby flowers to a hospital will need this information in the event that the occupant’s last name is not known. It also makes it easier on hospital staff who are juggling patients in many rooms. Once you have these helpful tidbits lined out, your flower delivery will be as smooth as the new baby’s bottom.

The room number is helpful when delivering flowers to a hospital for any occasion, not just the birth of a child. The room number is not generally given out by the hospital nor is any other patient information. They can give the delivering florist a hard time if they do not have this information which leaves your gift without a recipient. If you are sending flowers to someone in a hospital across the country, it is helpful to have as much information about the patient as possible. Room number and patient’s name will help your florist deliver your gift with efficiency and a smile.

For more flower sending tips when buying flowers online from a local florist, visit Flower Shop Network.

Dads Give Great Gifts Too

The other day I received a gift from my father that can turn even the most devout momma’s girl like me into Daddy’s little girl again. I told my mom about moving into a new office at work. She in turn told my father who surprised me when she came to see me on the first day in that office. Dad by himself was a treat but it was what he brought with him that nearly had me in tears.

A small recap of former posts:  my favorite flower is the standard pink carnation. It is this because this is the flower that dad always sent to my sister and me when we were growing up. He sent a pink carnation for Valentines Day when we were too young for suitors. He would send us pink carnations when he got lonely working away as a paramedic. I’ve loved the delightful flowers ever since.

So here mom comes with a few things for my new home. I’m already stoked to see my dad and their dog who tagged along for a quick visit. When dad walks me to my truck and shows what he’d put in my seat as a “new office” gift, I felt something I haven’t felt in a long time. I was pleased and delighted as well as a bit embarassed by the attention. In other words–I loved it.

I once heard a father say that the gift itself doesn’t matter nearly so much as the fact that it came from his child. “They could give me an empty box and I’d love it.” Well Dad, it works both ways. I knew my gift wasn’t something Daddy picked up from a random bix box store. He took the time to go to the town’s local florist and pick up a carnation for me.

Yeah, he just solidified the pink carnation’s place in my heart forever. See, dads give great gifts too.

To secure a fresh place in your daughter or son’s heart, send flowers from a local florist using Flower Shop Network.

Sending Flowers? Leave Alternate Phone Numbers!

Sending flowers? Many florists emphasize the importance of including alternate phone numbers with your order. For instance, provide both a cell phone number and a home phone number (if applicable). Perhaps a work phone and a cell phone if no home phone is available.

Thankfully it doesn’t happen often, but sometimes florists need to reach the sender before the flowers can be delivered. This obviously slows down progress while florists are on the phone trying to get answers to simple questions. Some questions we see a lot are:

  • “That color is not available. Can I substitute it with the same flower in a different color?”
  • “The hospital will not give me a room number. What is the recipient’s room number?”
  • “No one’s home. Is it alright to leave them along with a note or return later?”

These are just a sprinkling of the questions we hear all of the time at Flower Shop Network. Local florists across the country have the same questions but are unable to receive answers because no alternate phone number is listed and the other line isn’t available or working.

Avoid this! Simply include any two or more of the following numbers and you should have no problems getting your flowers delivered quickly!

  • Cell phone number
  • Home phone number
  • Work phone number
  • Fax number
  • Number of a close friend or number if no other second number is available