Flower Shop Network knows Lori Friedlander is not one to toot her own horn, so we thought we would do it for her.  Lori is the owner of Flore, Flowers as Medicine and is nominated for an award at the 58th Annual Retailer Excellence Awards Gala in New York City. What an honor!

Although a “youngster” in the floral industry, Flore (opened April 2008) has achieved the reputation as a quality Southbury CT florist with an eco-friendly heart. In fact, Lori and co-designer Christopher Issacson have transformed Flore into a flower shop with a European flower market atmosphere specializing in eco-friendly products. With a growing desire to “go green”, Flore’s unique atmosphere and trendy eco-friendly products help keep Flore a special part of what Southbury has to offer.

With their fresh flowers, a signature line of flower and plant-based products for aromatherapy, as well as beauty and medicinal botanical products, Flore is clearly taking care of their customers and the environment at the same time. In a culture where “going green” is encouraged and celebrated, the shop has quickly gained the respect of its customers and fellow florists. Flore is already tops to their health-conscious customers who are both socially aware and have a preference for items that are environmentally friendly.

Whether Lori brings the trophy home or not, we know that Flore, Flowers as Medicine is a winner. That’s why Flower Shop Network salutes Flore for a job well done. Lori, you’re a winner to us!