The holiday season is a very busy time for florists. However, there are a few quick and easy things you can do that will make a big impact on your last sales of the year. Keep these tips in mind as 2013 draws near.

• 1. Let customers know about special holiday hours by using your website/Facebook

If you’re closing early or will be closed during normal business hours, it’s a good idea to let customers know by doing more than taping a note to the door.

• 2. Use holiday-themed profile pictures

The branding of your business is important, but if you’ve got time, add a Santa hat or snowflake to your logo to make it more festive for winter. Don’t forget to change it back when it’s time to!

• 3. Host a photo contest with giveaways

Consider hosting a sunshine-themed art or photo contest to chase away the winter chill. Your customers can bring entries by your store or share them with you online. 1st Place gets a cozy winter-themed arrangement.

[Read more…]