Find Your The holiday season is a very busy time for florists. However, there are a few quick and easy things you can do that will make a big impact on your last sales of the year. Keep these tips in mind as 2013 draws near.
1. Let customers know about special holiday hours by using your website/Facebook
If you’re closing early or will be closed during normal business hours, it’s a good idea to let customers know by doing more than taping a note to the door.
- 2. Use holiday-themed profile pictures
The branding of your business is important, but if you’ve got time, add a Santa hat or snowflake to your logo to make it more festive for winter. Don’t forget to change it back when it’s time to!
- 3. Host a photo contest with giveaways
Consider hosting a sunshine-themed art or photo contest to chase away the winter chill. Your customers can bring entries by your store or share them with you online. 1st Place gets a cozy winter-themed arrangement.
- 4. Holiday favors
Give away a small holiday favor with every order, or to every walk-in visitor. It can be as simple as an individually wrapped chocolate with your logo attached by tag. Favors with your logo will increase the marketing possibilities.
- 5. Offer holiday treats
Treat your in-store customers like they are guests in your home. Offer them winter treats during the cold season, such as apple cider, holiday cookies, etc.
- 6. Participate in community events & charities
If possible, participate in community events during the season, such as a Christmas parade, tree lighting, caroling, etc. You can also look into becoming a collection point for local charities.
- 7. Get rid of old stock by promoting big discounts
Overstocked on specialty containers or piled under mounds of ribbon? Use the end of the year as an excuse to use these items creatively in promotional items to push them out the door.
- 7. Ask you customers to write messages of hope or resolutions for the new year
“I hope 2013 is the year we get the flying car!” Create a drop box in your store for submissions and ask for them online. Post them on your Facebook page or make a poster for your store at the first of the year
- 8. Celebrate and offer a special for a more unique celebration, the Winter Solstice.
You can learn more about the winter solstice and how to celebrate here.
- 9. Create New Years themed specials and promote on your Facebook page
Have fun with it and let your personality shine through. Use black, silver and gold as your colors, and accessorize with masks and noise makers.
- 10. Play up the Winter Romance angle and get sweethearts buying flowers
“After wearing herself out preparing for the holidays, doesn’t she deserve flowers from you?”
Have a great winter marketing idea you’d like to share with other florists, add it in the comments below!
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